A data profile of the people who buy, follow and care about Healthy food in India — modelled from more than twelve digital signal sources. Healthy food has an estimated audience of 3,801,471 people in India.
Healthy food has an estimated audience of 3,801,471 people in India. 56.2% are female, 43.8% are male, average age 30.7. Top brand affinities: Superman, Harry Potter, BTS, Do it yourself (DIY), Nutrient.
Top brand affinities include Superman, Harry Potter, BTS, with strongest over-indexing on Superman (2.24× the country average).
Demographically, the Healthy food audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Price Sensitivity, Indulgence.
The typical Healthy food fan in India is more female, around 30.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Superman.
The key figures that characterise the Healthy food profile in India.
56.2% are female, 43.8% are male, average age 30.7.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 30.7 |
| Estimated audience size | 3,801,471 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 36% | |
| 30-39 | 16% | |
| 40-49 | 9% | |
| 50+ | 6% |
of the worldwide Healthy food audience comes from India.
| Country | Share |
|---|---|
| United States | 18.5% |
| Japan | 10.3% |
| Germany | 6.4% |
The strongest cross-interests of the Healthy food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Minecraft | Games | 3.80× | ||
| 02 | BTS | Music & Radio | 3.77× | ||
| 03 | BB cream | Beauty & Wellness | 3.47× | ||
| 04 | Art exhibition | Arts & Culture | 2.54× | ||
| 05 | Harry Potter | Movies & TV | 2.28× | ||
| 06 | Superman | Movies & TV | 2.24× | ||
| 07 | Nutrient | Food & Beverages | 2.09× | ||
| 08 | True Detective | Movies & TV | 1.99× | ||
| 09 | Do it yourself (DIY) | Home & Garden | 1.98× | ||
| 10 | Batman | Movies & TV | 1.98× | ||
| 11 | Embroidery | Home & Garden | 1.95× | ||
| 12 | Wedding invitation | Home & Garden | 1.92× | ||
| 13 | Engagement ring | Fashion & Accessoires | 1.85× | ||
| 14 | Earring | Fashion & Accessoires | 1.83× | ||
| 15 | Amitabh Bachchan | Movies & TV | 1.80× | ||
| 16 | Pakistan national cricket team | Sports | 1.68× | ||
| 17 | England cricket team | Sports | 1.68× | ||
| 18 | Chennai | Travel & Leisure | 1.65× | ||
| 19 | Cash on delivery | Business & Career | 1.62× | ||
| 20 | Pakistan | Travel & Leisure | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.83× | |
| Indulgence | JOY | 1.71× | |
| Sustainability | BALANCE | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.48× | |
| Family Orientation | CONSERVATISM | 0.66× | |
| Creativity | OPEN | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Healthy food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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