Rascasse Audience Intelligence

Animal rights Audience in United States

A data profile of the people who buy, follow and care about Animal rights in United States — modelled from more than twelve digital signal sources. Animal rights has an estimated audience of 26,860,923 people in United States.

#756among Topic in United States#59in Politics & Society

The average Animal rights fan in United States is 41.2 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Pet food, Dog breed, Dog lovers, with strongest over-indexing on Pet food (1.84× the country average).

Demographically, the Animal rights audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Pet Ownership, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Animal rights fan in United States is more female, around 41.2 years old, with strong Pet Ownership tendencies and a notable affinity for Pet food.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Animal rights profile in United States.

Audience size
26.9M
in United States
Gender
69.1%♀
30.9% male
Age
41.2
average years
Country rank
#1100
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Animal rights fans

69.1% are female, 30.9% are male, average age 41.2.

Fig. 02

Gender split

69.1%
Female
30.9%
Male
Demographic split for Animal rights audience in United States
MetricValue
Female69.1%
Male30.9%
Average age41.2
Estimated audience size26,860,923
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Animal rights audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3917%
40-4922%
50+26%
Fig. 04

Worldwide distribution

25.8%

of the worldwide Animal rights audience comes from United States.

Worldwide audience distribution share by country for Animal rights
CountryShare
United States25.8%
United Kingdom6.4%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Animal rights audience in United States is strongest.

Fig. 05

Top regions by affinity

Animal rights fans by region: top regions in United States
#RegionReachAffinity×
01Florida~3.5M1.95×
02Washington, District of Columbia~100K1.64×
03North Carolina~1M1.43×
04Indiana~600K1.29×
05Wisconsin~500K1.21×
06Maryland~600K1.20×
07Alaska~70K1.18×
08Iowa~300K1.15×
09North Dakota~60K1.14×
10Texas~2.5M1.13×
11California~3.5M1.11×
12New York~1.5M1.06×
13Vermont~50K1.06×
14Washington~600K1.05×
15Delaware~80K1.05×
16South Dakota~70K1.05×
17Kentucky~300K1.03×
18Arizona~600K1.02×
19Arkansas~200K1.02×
20Illinois~900K1.01×
21Montana~70K1.01×
22New Mexico~100K1.00×
23Rhode Island~90K1.00×
24Pennsylvania~900K0.99×
25Kansas~200K0.98×
26Tennessee~500K0.97×
27Connecticut~300K0.97×
28Idaho~100K0.96×
29Virginia~600K0.95×
30Minnesota~400K0.95×
31Utah~200K0.95×
32West Virginia~100K0.95×
33New Hampshire~100K0.95×
34Nebraska~100K0.94×
35Maine~90K0.93×
36Oregon~300K0.92×
37Hawaii~100K0.92×
38Colorado~400K0.91×
39Missouri~400K0.90×
40Mississippi~200K0.89×
41Oklahoma~300K0.87×
42Georgia~700K0.85×
43Massachusetts~500K0.85×
44Nevada~200K0.85×
45New Jersey~600K0.84×
46South Carolina~300K0.83×
47Louisiana~300K0.83×
48Michigan~600K0.81×
49Alabama~300K0.79×
50Ohio~600K0.75×
Fig. 06

Affinity by region

Affinity by region — Animal rights, United States
0.75×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Animal rights audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Animal rights audience
#·InterestCategoryAffinity×
01Shelter DogsPets & Animals2.49×
02Dog loversPets & Animals2.18×
03Dog collarPets & Animals2.15×
04Dog harnessPets & Animals2.15×
05Cat foodPets & Animals2.09×
06Dog healthPets & Animals2.04×
07KittenPets & Animals2.02×
08Dog walkingPets & Animals1.98×
09Pet storePets & Animals1.97×
10Chihuahua (dog)Pets & Animals1.97×
11Yorkshire TerrierPets & Animals1.96×
12PetcoShopping1.94×
13Golden RetrieverPets & Animals1.93×
14Pet foodPets & Animals1.84×
15Self-loveHealth1.80×
16Dog foodPets & Animals1.77×
17ChewyShopping1.77×
18Dog breedPets & Animals1.64×
19Self careHealth1.59×
20Outdoor enthusiastSports1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Animal rights audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Animal rights audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.43×
Design AffinityPREMIUM1.27×
SustainabilityBALANCE1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Animal rights audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.73×
Quality AwarenessPREMIUM0.75×
Career OrientationPOWER0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Animal rights have in United States?

Animal rights has an estimated audience of 26,860,923 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Animal rights fans?

69.1% of Animal rights fans are female, 30.9% are male, with an average age of 41.2 years.

03

Which brands do Animal rights fans like most?

Animal rights fans show strongest brand affinity for Pet food (1.84×), Dog breed (1.64×), and Dog lovers (2.18×) over the country average.

04

Where do Animal rights fans live in United States?

Animal rights fans in United States are most concentrated in Florida (reach ~3.5M), California (reach ~3.5M), and Texas (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Animal rights fans also like?

Beyond Animal rights itself, the audience over-indexes on Dog breed (1.64×), Dog lovers (2.18×), Dog walking (1.98×), and Dog collar (2.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Animal rights audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Animal rights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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