Animal rights Audience in United States
Animal rights has an estimated audience of 26,860,923 people in United States. 69.1% are female, 30.9% are male, average age 41.2. Top regions: Florida, California, Texas. Top brand affinities: Pet food, Dog breed, Dog lovers, Dog walking, Dog collar.
The average Animal rights fan in United States is 41.2 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Pet food, Dog breed, Dog lovers, with strongest over-indexing on Pet food (1.84× the country average). Demographically, the Animal rights audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Animal rights fans
| Metric | Value |
|---|---|
| Female | 69.1% |
| Male | 30.9% |
| Average age | 41.2 |
| Estimated audience size | 26,860,923 |
Audience persona
The typical Animal rights fan in United States is more female, around 41.2 years old, with strong Pet Ownership tendencies and a notable affinity for Pet food.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 4,073,377 | 2.24× |
| California | 3,671,157 | 1.24× |
| Texas | 2,521,790 | 1.09× |
| New York | 1,967,533 | 1.31× |
| Illinois | 933,994 | 1.04× |
| Pennsylvania | 843,537 | 0.93× |
| North Carolina | 812,417 | 1.01× |
| Georgia | 668,440 | 0.81× |
| Washington | 628,151 | 1.17× |
| Virginia | 614,088 | 0.94× |
| Maryland | 585,711 | 1.27× |
| Tennessee | 565,217 | 1.05× |
| Arizona | 559,602 | 1.02× |
| Ohio | 546,366 | 0.66× |
| Michigan | 546,244 | 0.78× |
| New Jersey | 517,471 | 0.76× |
| Massachusetts | 489,590 | 0.93× |
| Indiana | 457,455 | 0.93× |
| Colorado | 379,122 | 0.9× |
| Minnesota | 370,618 | 0.96× |
| Missouri | 351,325 | 0.81× |
| Kentucky | 311,995 | 0.93× |
| Wisconsin | 308,228 | 0.76× |
| Oregon | 305,425 | 0.99× |
| South Carolina | 288,814 | 0.71× |
| Oklahoma | 260,872 | 0.87× |
| Connecticut | 252,496 | 0.94× |
| Iowa | 233,033 | 1.05× |
| Louisiana | 231,388 | 0.67× |
| Alabama | 215,253 | 0.57× |
| Utah | 213,757 | 0.89× |
| Washington, District of Columbia | 195,098 | 2.42× |
| Arkansas | 192,792 | 0.87× |
| Kansas | 190,081 | 0.9× |
| Nevada | 186,236 | 0.72× |
| Mississippi | 158,939 | 0.72× |
| New Mexico | 136,484 | 1.01× |
| Idaho | 107,483 | 0.8× |
| Nebraska | 105,866 | 0.79× |
| West Virginia | 101,390 | 0.81× |
| Rhode Island | 90,384 | 1.06× |
| Hawaii | 84,180 | 0.73× |
| Maine | 78,334 | 0.81× |
| North Dakota | 77,381 | 1.4× |
| South Dakota | 74,358 | 1.2× |
| Montana | 74,175 | 1× |
| New Hampshire | 74,014 | 0.7× |
| Alaska | 71,421 | 1.24× |
| Delaware | 68,281 | 0.92× |
| Vermont | 63,567 | 1.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pet food | 1.84× | Pets & Animals |
| Dog breed | 1.64× | Pets & Animals |
| Dog lovers | 2.18× | Pets & Animals |
| Dog walking | 1.98× | Pets & Animals |
| Dog collar | 2.15× | Pets & Animals |
| Dog harness | 2.15× | Pets & Animals |
| Kitten | 2.02× | Pets & Animals |
| Dog food | 1.77× | Pets & Animals |
| Pet store | 1.97× | Pets & Animals |
| Petco | 1.94× | Shopping |
| Cat food | 2.09× | Pets & Animals |
| Self care | 1.59× | Health |
| Self-love | 1.8× | Health |
| Dog health | 2.04× | Pets & Animals |
| Shelter Dogs | 2.49× | Pets & Animals |
| Golden Retriever | 1.93× | Pets & Animals |
| Outdoor enthusiast | 1.56× | Sports |
| Chihuahua (dog) | 1.97× | Pets & Animals |
| Chewy | 1.77× | Shopping |
| Yorkshire Terrier | 1.96× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.46 |
| Community Orientation | OPEN | 1.43 |
| Sustainability | BALANCE | 1.4 |
| Extroversion | THRILL | 1.34 |
| Healthy Lifestyle | BALANCE | 1.32 |
| Mindfulness | BALANCE | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.8% |
| United Kingdom | 6.4% |
| Italy | 5.8% |
See Animal rights audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Animal rights have in United States?
Animal rights has an estimated audience of 26,860,923 people in United States, concentrated in Florida and California.
What is the gender split and age of Animal rights fans?
69.1% of Animal rights fans are female, 30.9% are male, with an average age of 41.2 years.
Which brands do Animal rights fans like most?
Animal rights fans show strongest brand affinity for Pet food (1.84×), Dog breed (1.64×), and Dog lovers (2.18×) over the country average.
Where do Animal rights fans live in United States?
Animal rights fans in United States are most concentrated in Florida (reach 4,073,377), California (reach 3,671,157), and Texas (reach 2,521,790). These three regions account for the largest share of the active audience.
What other brands do Animal rights fans also like?
Beyond Animal rights itself, the audience over-indexes on Dog breed (1.64×), Dog lovers (2.18×), Dog walking (1.98×), and Dog collar (2.15×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Animal rights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.