Rascasse Audience Intelligence

Dog breed Audience in United States

A data profile of the people who buy, follow and care about Dog breed in United States — modelled from more than twelve digital signal sources. Dog breed has an estimated audience of 54,881,877 people in United States.

#256among Topic in United States#9in Pets & Animals

The average Dog breed fan in United States is 39.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dog walking, Dogs, Poodle, with strongest over-indexing on Dog walking (2.73× the country average).

Demographically, the Dog breed audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dog breed fan in United States is more female, around 39.0 years old, with strong Patriotism tendencies and a notable affinity for Dog walking.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dog breed profile in United States.

Audience size
54.9M
in United States
Gender
62.8%♀
37.2% male
Age
39.0
average years
Country rank
#354
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dog breed fans

62.8% are female, 37.2% are male, average age 39.0.

Fig. 02

Gender split

62.8%
Female
37.2%
Male
Demographic split for Dog breed audience in United States
MetricValue
Female62.8%
Male37.2%
Average age39.0
Estimated audience size54,881,877
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Dog breed audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3917%
40-4920%
50+22%
Fig. 04

Worldwide distribution

28.4%

of the worldwide Dog breed audience comes from United States.

Worldwide audience distribution share by country for Dog breed
CountryShare
United States28.4%
Japan9.4%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dog breed audience in United States is strongest.

Fig. 05

Top regions by affinity

Dog breed fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~800K1.27×
02Arkansas~500K1.21×
03West Virginia~300K1.17×
04Texas~5.5M1.16×
05Indiana~1M1.16×
06Missouri~1M1.16×
07Kentucky~800K1.15×
08Kansas~500K1.14×
09Iowa~500K1.12×
10Nebraska~300K1.12×
11Alabama~900K1.11×
12Montana~200K1.08×
13South Dakota~100K1.08×
14Oregon~700K1.07×
15Louisiana~800K1.06×
16Utah~500K1.06×
17Mississippi~500K1.06×
18Idaho~300K1.06×
19Alaska~100K1.05×
20North Dakota~100K1.05×
21California~6.5M1.04×
22Tennessee~1M1.04×
23Wyoming~80K1.03×
24North Carolina~1.5M1.02×
25Ohio~1.5M1.01×
26Arizona~1M1.01×
27Washington~1M1.01×
28Nevada~500K0.99×
29Illinois~2M0.98×
30Michigan~1.5M0.98×
31Georgia~1.5M0.96×
32Wisconsin~800K0.96×
33Minnesota~800K0.96×
34New Mexico~300K0.96×
35Pennsylvania~1.5M0.95×
36Hawaii~200K0.95×
37South Carolina~800K0.94×
38Florida~3.5M0.93×
39Virginia~1M0.93×
40Maine~200K0.92×
41Maryland~800K0.88×
42Colorado~800K0.88×
43Connecticut~500K0.87×
44New York~2.5M0.85×
45New Jersey~1M0.85×
46New Hampshire~200K0.85×
47Massachusetts~900K0.83×
48Delaware~100K0.83×
49Rhode Island~100K0.80×
50Washington, District of Columbia~100K0.66×
Fig. 06

Affinity by region

Affinity by region — Dog breed, United States
0.66×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dog breed audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dog breed audience
#·InterestCategoryAffinity×
01Dog agilityPets & Animals4.62×
02PoodlePets & Animals3.12×
03City BankBusiness & Career2.89×
04Persian catPets & Animals2.84×
05Yorkshire TerrierPets & Animals2.79×
06Dog walkingPets & Animals2.73×
07Labrador RetrieverPets & Animals2.71×
08Shih TzuPets & Animals2.71×
09French BulldogPets & Animals2.67×
10Chihuahua (dog)Pets & Animals2.59×
11BeaglePets & Animals2.44×
12Siberian HuskyPets & Animals2.39×
13Dog harnessPets & Animals2.37×
14Scooby-DooMovies & TV2.32×
15BulldogPets & Animals2.14×
16Pet storePets & Animals2.03×
17Veterinary medicineBusiness & Career1.83×
18Pet foodPets & Animals1.78×
19LivestockPets & Animals1.77×
20DogsPets & Animals1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dog breed audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dog breed audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.56×
Pet OwnershipJOY1.38×
DIY MentalityTHRILL1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dog breed audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.91×
Quality AwarenessPREMIUM0.91×
Social Media UsageJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dog breed have in United States?

Dog breed has an estimated audience of 54,881,877 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dog breed fans?

62.8% of Dog breed fans are female, 37.2% are male, with an average age of 39.0 years.

03

Which brands do Dog breed fans like most?

Dog breed fans show strongest brand affinity for Dog walking (2.73×), Dogs (1.52×), and Poodle (3.12×) over the country average.

04

Where do Dog breed fans live in United States?

Dog breed fans in United States are most concentrated in California (reach ~6.5M), Texas (reach ~5.5M), and Florida (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Dog breed fans also like?

Beyond Dog breed itself, the audience over-indexes on Dogs (1.52×), Poodle (3.12×), Labrador Retriever (2.71×), and Yorkshire Terrier (2.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Dog breed audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dog breed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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