Dog breed Audience in United States

Dog breed logo

Dog breed has an estimated audience of 54,881,877 people in United States. 62.8% are female, 37.2% are male, average age 39.0. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Wok, Google Home, Hibachi.

The average Dog breed fan in United States is 39.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (14.62× the country average). Demographically, the Dog breed audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Dog breed fans

Demographic split for Dog breed audience in United States
MetricValue
Female62.8%
Male37.2%
Average age39.0
Estimated audience size54,881,877

Audience persona

The typical Dog breed fan in United States is more female, around 39.0 years old, with strong Pet Ownership tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Dog breed in United States
RegionReachAffinity
California6,653,1691.1×
Texas5,616,1721.19×
Florida3,718,8201×
New York2,784,7940.91×
Illinois1,858,5841.02×
Pennsylvania1,792,1400.97×
North Carolina1,712,5281.04×
Ohio1,705,5791.01×
Georgia1,698,6411×
Michigan1,435,6361×
Virginia1,271,4740.95×
New Jersey1,223,4680.88×
Tennessee1,215,1961.1×
Washington1,210,3191.1×
Indiana1,190,1711.19×
Arizona1,158,1571.03×
Missouri990,5831.12×
Massachusetts931,1710.86×
Alabama861,3431.12×
Maryland846,0270.9×
South Carolina805,0490.98×
Wisconsin796,9510.97×
Colorado794,9960.92×
Kentucky776,1341.13×
Louisiana770,5041.09×
Minnesota768,5960.98×
Oklahoma764,8061.25×
Oregon702,7241.12×
Nevada543,3681.02×
Arkansas537,1981.19×
Utah524,3401.07×
Iowa504,2411.12×
Kansas487,2321.13×
Connecticut477,8520.87×
Mississippi468,9441.04×
Nebraska296,8291.08×
West Virginia292,0491.14×
Idaho290,5991.06×
New Mexico257,1200.93×
Hawaii217,6870.92×
New Hampshire173,4830.8×
Maine172,8180.88×
Montana156,5731.03×
Rhode Island137,7970.79×
South Dakota123,0520.97×
Delaware116,1430.77×
Washington, District of Columbia113,5590.69×
Alaska106,6360.91×
North Dakota105,6160.94×
Vermont78,7500.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dog breed audience
BrandAffinityCategory
Goop14.62×Internet & Social Media
Governor of Michigan16.05×Politics & Society
Wok12.03×Food & Beverages
Google Home11.84×Technology & Electronics
Hibachi13.74×Food & Beverages
Fairy godmother12.8×Literature
Grinch6.88×Movies & TV
headspace14.82×Health
Hipster13.62×Politics & Society
Grace Slick12.38×Music & Radio
Cherish (group)14.35×Music & Radio
Mathcore10.37×Music & Radio
Vocal harmony5.66×Music & Radio
Elsword19.09×Games
No Escape (1994 film)13.05×Movies & TV
El Paso County, Colorado14.86×Travel & Leisure
Product design2.25×Business & Career
La Jolla10.31×Travel & Leisure
Kikar HaShabbat18.03×News
Guitarist (magazine)12.45×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dog breed audience
TraitClusterScore
Pet OwnershipJOY1.39
SustainabilityBALANCE1.24
DIY MentalityTHRILL1.19
ExtroversionTHRILL1.11
CreativityOPEN1.08
Social Media UsageJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for Dog breed
CountryShare
United States28.4%
Japan9.4%
United Kingdom6.0%

See Dog breed audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Dog breed have in United States?

Dog breed has an estimated audience of 54,881,877 people in United States, concentrated in California and Texas.

What is the gender split and age of Dog breed fans?

62.8% of Dog breed fans are female, 37.2% are male, with an average age of 39.0 years.

Which brands do Dog breed fans like most?

Dog breed fans show strongest brand affinity for Goop (14.62×), Governor of Michigan (16.05×), and Wok (12.03×) over the country average.

Where do Dog breed fans live in United States?

Dog breed fans in United States are most concentrated in California (reach 6,653,169), Texas (reach 5,616,172), and Florida (reach 3,718,820). These three regions account for the largest share of the active audience.

What other brands do Dog breed fans also like?

Beyond Dog breed itself, the audience over-indexes on Governor of Michigan (16.05×), Wok (12.03×), Google Home (11.84×), and Hibachi (13.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dog breed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.