Dog breed Audience in Canada
Dog breed has an estimated audience of 5,578,318 people in Canada. 62.4% are female, 37.6% are male, average age 39.1. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Pet food, Pet store, Veterinary medicine, Animal rights, Etsy.
The average Dog breed fan in Canada is 39.1 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Pet food, Pet store, Veterinary medicine, with strongest over-indexing on Pet food (2.26× the country average). Demographically, the Dog breed audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Pet Ownership, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Dog breed fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 39.1 |
| Estimated audience size | 5,578,318 |
Audience persona
The typical Dog breed fan in Canada is more female, around 39.1 years old, with strong Pet Ownership tendencies and a notable affinity for Pet food.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,092,188 | 1.32× |
| British Columbia | 954,507 | 1.14× |
| Alberta | 843,605 | 1.23× |
| Quebec | 652,612 | 0.49× |
| Manitoba | 225,181 | 1.08× |
| Saskatchewan | 194,315 | 1.1× |
| Nova Scotia | 161,846 | 0.97× |
| New Brunswick | 137,062 | 1.06× |
| Newfoundland and Labrador | 78,857 | 0.93× |
| Prince Edward Island | 21,364 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pet food | 2.26× | Pets & Animals |
| Pet store | 2.22× | Pets & Animals |
| Veterinary medicine | 2.19× | Business & Career |
| Animal rights | 1.77× | Politics & Society |
| Etsy | 1.58× | Fashion & Accessoires |
| Bath and Bodyworks | 1.87× | Shopping |
| Dog grooming | 2.62× | Pets & Animals |
| Zoo | 1.59× | Kids & Family |
| Natural skin care | 1.59× | Beauty & Wellness |
| Golden Retriever | 1.51× | Pets & Animals |
| Minnesota Wild | 2.32× | Sports |
| Princess Polly | 2.68× | Fashion & Accessoires |
| Crime fiction | 1.76× | Literature |
| Non-alcoholic beverage | 1.72× | Food & Beverages |
| Britney Spears | 1.55× | Music & Radio |
| Keanu Reeves | 1.58× | Movies & TV |
| Leonardo DiCaprio | 1.51× | Movies & TV |
| Cappuccino | 1.55× | Food & Beverages |
| Artificial nails | 1.58× | Beauty & Wellness |
| Bohemianism | 1.62× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.28 |
| Extroversion | THRILL | 1.25 |
| Individualism | JOY | 1.17 |
| Sustainability | BALANCE | 1.16 |
| Tradition | CONSERVATISM | 1.16 |
| Risk Appetite | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.4% |
| Japan | 9.4% |
| United Kingdom | 6.0% |
See Dog breed audiences in other countries
More Pets & Animals audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Dog breed have in Canada?
Dog breed has an estimated audience of 5,578,318 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Dog breed fans?
62.4% of Dog breed fans are female, 37.6% are male, with an average age of 39.1 years.
Which brands do Dog breed fans like most?
Dog breed fans show strongest brand affinity for Pet food (2.26×), Pet store (2.22×), and Veterinary medicine (2.19×) over the country average.
Where do Dog breed fans live in Canada?
Dog breed fans in Canada are most concentrated in Ontario (reach 3,092,188), British Columbia (reach 954,507), and Alberta (reach 843,605). These three regions account for the largest share of the active audience.
What other brands do Dog breed fans also like?
Beyond Dog breed itself, the audience over-indexes on Pet store (2.22×), Veterinary medicine (2.19×), Animal rights (1.77×), and Etsy (1.58×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Dog breed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.