A data profile of the people who buy, follow and care about Dog breed in Canada — modelled from more than twelve digital signal sources. Dog breed has an estimated audience of 5,578,318 people in Canada.
The average Dog breed fan in Canada is 39.1 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Pet food, Pet store, Veterinary medicine, with strongest over-indexing on Pet food (2.26× the country average).
Demographically, the Dog breed audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Pet Ownership, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Dog breed fan in Canada is more female, around 39.1 years old, with strong Pet Ownership tendencies and a notable affinity for Pet food.
The key figures that characterise the Dog breed profile in Canada.
62.4% are female, 37.6% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 39.1 |
| Estimated audience size | 5,578,318 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Dog breed audience comes from Canada.
| Country | Share |
|---|---|
| United States | 28.4% |
| Japan | 9.4% |
| United Kingdom | 6.0% |
Where the Dog breed audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3M | 1.32× | |
| 02 | Alberta | ~800K | 1.23× | |
| 03 | British Columbia | ~1M | 1.14× | |
| 04 | Saskatchewan | ~200K | 1.10× | |
| 05 | Manitoba | ~200K | 1.08× | |
| 06 | New Brunswick | ~100K | 1.06× | |
| 07 | Nova Scotia | ~200K | 0.97× | |
| 08 | Newfoundland and Labrador | ~80K | 0.93× | |
| 09 | Prince Edward Island | ~20K | 0.78× | |
| 10 | Quebec | ~700K | 0.49× |
The strongest cross-interests of the Dog breed audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Princess Polly | Fashion & Accessoires | 2.68× | ||
| 02 | Dog grooming | Pets & Animals | 2.62× | ||
| 03 | Minnesota Wild | Sports | 2.32× | ||
| 04 | Pet food | Pets & Animals | 2.26× | ||
| 05 | Pet store | Pets & Animals | 2.22× | ||
| 06 | Veterinary medicine | Business & Career | 2.19× | ||
| 07 | Bath and Bodyworks | Shopping | 1.87× | ||
| 08 | Animal rights | Politics & Society | 1.77× | ||
| 09 | Crime fiction | Literature | 1.76× | ||
| 10 | Non-alcoholic beverage | Food & Beverages | 1.72× | ||
| 11 | Bohemianism | Fashion & Accessoires | 1.62× | ||
| 12 | Zoo | Kids & Family | 1.59× | ||
| 13 | Natural skin care | Beauty & Wellness | 1.59× | ||
| 14 | Etsy | Fashion & Accessoires | 1.58× | ||
| 15 | Keanu Reeves | Movies & TV | 1.58× | ||
| 16 | Artificial nails | Beauty & Wellness | 1.58× | ||
| 17 | Britney Spears | Music & Radio | 1.55× | ||
| 18 | Cappuccino | Food & Beverages | 1.55× | ||
| 19 | Golden Retriever | Pets & Animals | 1.51× | ||
| 20 | Leonardo DiCaprio | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.28× | |
| Extroversion | THRILL | 1.25× | |
| Individualism | JOY | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.79× | |
| Need for Security | CONSERVATISM | 0.85× | |
| Family Orientation | CONSERVATISM | 0.89× |
Dog breed has an estimated audience of 5,578,318 people in Canada, concentrated in Ontario and British Columbia.
62.4% of Dog breed fans are female, 37.6% are male, with an average age of 39.1 years.
Dog breed fans show strongest brand affinity for Pet food (2.26×), Pet store (2.22×), and Veterinary medicine (2.19×) over the country average.
Dog breed fans in Canada are most concentrated in Ontario (reach ~3M), British Columbia (reach ~1M), and Alberta (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Dog breed itself, the audience over-indexes on Pet store (2.22×), Veterinary medicine (2.19×), Animal rights (1.77×), and Etsy (1.58×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Dog breed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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