Rascasse Audience Intelligence

Dog breed Audience in India

A data profile of the people who buy, follow and care about Dog breed in India — modelled from more than twelve digital signal sources. Dog breed has an estimated audience of 3,438,453 people in India.

Dog breed has an estimated audience of 3,438,453 people in India. 30.2% are female, 69.8% are male, average age 30.8. Top brand affinities: Golden Retriever, Rottweiler, Siberian Husky, Poodle, Shih Tzu.

Top brand affinities include Golden Retriever, Rottweiler, Siberian Husky, with strongest over-indexing on Golden Retriever (9.72× the country average).

Demographically, the Dog breed audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Pet Ownership, Early Adopter Mentality.

The typical Dog breed fan in India is more male, around 30.8 years old, with strong Pet Ownership tendencies and a notable affinity for Golden Retriever.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Dog breed profile in India.

Audience size
3.4M
in India
Gender
30.2%
69.8% male
Age
30.8
average years
Country rank
#1787
Topic in India
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dog breed fans

30.2% are female, 69.8% are male, average age 30.8.

Fig. 02

Gender split

30.2%
Female
69.8%
Male
Demographic split for Dog breed audience in India
MetricValue
Female30.2%
Male69.8%
Average age30.8
Estimated audience size3,438,453
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Dog breed audience in India
Age bracketShare%
16-1940%
20-2926%
30-3915%
40-4911%
50+7%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Dog breed audience comes from India.

Worldwide audience distribution share by country for Dog breed
CountryShare
United States28.4%
Japan9.4%
United Kingdom6.0%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dog breed audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dog breed audience
#·InterestCategoryAffinity×
01LabradorPets & Animals12.18×
02Australian ShepherdPets & Animals12.15×
03Border ColliePets & Animals11.97×
04Alaskan MalamutePets & Animals11.95×
05Cane CorsoFood & Beverages11.84×
06Siberian HuskyPets & Animals11.68×
07DachshundPets & Animals11.24×
08RottweilerPets & Animals11.20×
09PoodlePets & Animals10.79×
10Shih TzuPets & Animals10.42×
11Dog toyPets & Animals9.94×
12BulldogPets & Animals9.81×
13Golden RetrieverPets & Animals9.72×
14French BulldogPets & Animals9.54×
15Labrador RetrieverPets & Animals8.79×
16BeaglePets & Animals8.62×
17Cat foodPets & Animals7.74×
18American Pit Bull TerrierPets & Animals7.07×
19SupermanMovies & TV1.69×
20Harry PotterMovies & TV1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dog breed audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Dog breed audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY3.79×
Early Adopter MentalityPOWER1.49×
SpiritualityBALANCE1.30×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Dog breed audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.56×
Price SensitivityPREMIUM0.57×
MindfulnessBALANCE0.71×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in India who actively search for Dog breed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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