A data profile of the people who buy, follow and care about Dog breed in Finland — modelled from more than twelve digital signal sources. Dog breed has an estimated audience of 664,202 people in Finland.
Dog breed has an estimated audience of 664,202 people in Finland. 72.7% are female, 27.3% are male, average age 42.6. Top brand affinities: Pet store, Gina Tricot, Dogs, Pet food, Flower.
Top brand affinities include Pet store, Gina Tricot, Dogs, with strongest over-indexing on Pet store (3.31× the country average).
Demographically, the Dog breed audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
The typical Dog breed fan in Finland is more female, around 42.6 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.
The key figures that characterise the Dog breed profile in Finland.
72.7% are female, 27.3% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 72.7% |
| Male | 27.3% |
| Average age | 42.6 |
| Estimated audience size | 664,202 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Dog breed audience comes from Finland.
| Country | Share |
|---|---|
| United States | 28.4% |
| Japan | 9.4% |
| United Kingdom | 6.0% |
The strongest cross-interests of the Dog breed audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog grooming | Pets & Animals | 4.17× | ||
| 02 | Pet store | Pets & Animals | 3.31× | ||
| 03 | Golden Retriever | Pets & Animals | 2.69× | ||
| 04 | Veterinary medicine | Business & Career | 2.68× | ||
| 05 | Bulldog | Pets & Animals | 2.64× | ||
| 06 | Dachshund | Pets & Animals | 2.61× | ||
| 07 | Ravelry | Internet & Social Media | 2.47× | ||
| 08 | Baby food | Kids & Family | 2.43× | ||
| 09 | Pet food | Pets & Animals | 2.40× | ||
| 10 | Weaving | Fashion & Accessoires | 2.23× | ||
| 11 | Swimming pool | Sports | 2.15× | ||
| 12 | Gina Tricot | Fashion & Accessoires | 2.07× | ||
| 13 | Doughnut | Food & Beverages | 2.04× | ||
| 14 | Twitch | Games | 1.90× | ||
| 15 | Flower | Home & Garden | 1.89× | ||
| 16 | Lunch | Food & Beverages | 1.87× | ||
| 17 | Dogs | Pets & Animals | 1.79× | ||
| 18 | Scandinavia | Travel & Leisure | 1.77× | ||
| 19 | Lindex | Fashion & Accessoires | 1.69× | ||
| 20 | Local food | Food & Beverages | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.75× | |
| Community Orientation | OPEN | 1.46× | |
| Extroversion | THRILL | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.84× | |
| Quality Awareness | PREMIUM | 0.85× | |
| Price Sensitivity | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Dog breed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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