A data profile of the people who buy, follow and care about Dog breed in Ireland — modelled from more than twelve digital signal sources. Dog breed has an estimated audience of 925,291 people in Ireland.
Dog breed has an estimated audience of 925,291 people in Ireland. 62.9% are female, 37.1% are male, average age 42.4. Top brand affinities: Harvey Norman, Rottweiler, Poodle, Nonprofit organization, Beagle.
Top brand affinities include Harvey Norman, Rottweiler, Poodle, with strongest over-indexing on Harvey Norman (1.55× the country average).
Demographically, the Dog breed audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Pet Ownership, Convenience Orientation.
The typical Dog breed fan in Ireland is more female, around 42.4 years old, with strong Pet Ownership tendencies and a notable affinity for Harvey Norman.
The key figures that characterise the Dog breed profile in Ireland.
62.9% are female, 37.1% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 42.4 |
| Estimated audience size | 925,291 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Dog breed audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 28.4% |
| Japan | 9.4% |
| United Kingdom | 6.0% |
The strongest cross-interests of the Dog breed audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Malta | Travel & Leisure | 3.82× | ||
| 02 | Rottweiler | Pets & Animals | 3.11× | ||
| 03 | Poodle | Pets & Animals | 3.11× | ||
| 04 | Beagle | Pets & Animals | 3.11× | ||
| 05 | Australian Shepherd | Pets & Animals | 3.11× | ||
| 06 | Labrador | Pets & Animals | 3.11× | ||
| 07 | Border Collie | Pets & Animals | 2.64× | ||
| 08 | Shih Tzu | Pets & Animals | 2.60× | ||
| 09 | French Bulldog | Pets & Animals | 2.58× | ||
| 10 | Bulldog | Pets & Animals | 2.56× | ||
| 11 | Golden Retriever | Pets & Animals | 2.54× | ||
| 12 | Dachshund | Pets & Animals | 2.54× | ||
| 13 | Yorkshire Terrier | Pets & Animals | 2.51× | ||
| 14 | Animal rights | Politics & Society | 2.22× | ||
| 15 | Veterinary medicine | Business & Career | 1.99× | ||
| 16 | Pet food | Pets & Animals | 1.80× | ||
| 17 | Nonprofit organization | Politics & Society | 1.76× | ||
| 18 | Pet store | Pets & Animals | 1.73× | ||
| 19 | Harvey Norman | Shopping | 1.55× | ||
| 20 | B&Q | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.48× | |
| Convenience Orientation | PREMIUM | 1.26× | |
| Tradition | CONSERVATISM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.83× | |
| Spirituality | BALANCE | 0.87× | |
| Need for Security | CONSERVATISM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Dog breed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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