A data profile of the people who buy, follow and care about Pet food in Ireland — modelled from more than twelve digital signal sources. Pet food has an estimated audience of 708,710 people in Ireland.
Pet food has an estimated audience of 708,710 people in Ireland. 68.2% are female, 31.8% are male, average age 41.0. Top brand affinities: Pet store, Dog walking, Dog food, Kitten, Animal welfare.
Top brand affinities include Pet store, Dog walking, Dog food, with strongest over-indexing on Pet store (3.57× the country average).
Demographically, the Pet food audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Pet food fan in Ireland is more female, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Pet store.
The key figures that characterise the Pet food profile in Ireland.
68.2% are female, 31.8% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 41.0 |
| Estimated audience size | 708,710 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 22% |
of the worldwide Pet food audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 20.9% |
| Japan | 10.2% |
| China | 4.9% |
The strongest cross-interests of the Pet food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pet store | Pets & Animals | 3.57× | ||
| 02 | Kitten | Pets & Animals | 3.28× | ||
| 03 | Dog food | Pets & Animals | 3.23× | ||
| 04 | Maxi Zoo | Pets & Animals | 3.23× | ||
| 05 | Dog walking | Pets & Animals | 3.04× | ||
| 06 | Dog lovers | Pets & Animals | 2.84× | ||
| 07 | Animal welfare | Politics & Society | 2.33× | ||
| 08 | Art exhibition | Arts & Culture | 2.04× | ||
| 09 | Dog breed | Pets & Animals | 1.80× | ||
| 10 | Self-awareness | Health | 1.76× | ||
| 11 | Self care | Health | 1.75× | ||
| 12 | Travel Adventures | Travel & Leisure | 1.74× | ||
| 13 | Contemporary art | Arts & Culture | 1.74× | ||
| 14 | Very (online retailer) | Website / Newspaper / Magazine | 1.69× | ||
| 15 | Cats | Pets & Animals | 1.66× | ||
| 16 | Outdoor enthusiast | Sports | 1.63× | ||
| 17 | Gift shop | Home & Garden | 1.62× | ||
| 18 | Illustration | Arts & Culture | 1.61× | ||
| 19 | Charity and causes | Business & Career | 1.60× | ||
| 20 | Veterinary medicine | Business & Career | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.31× | |
| Need for Security | CONSERVATISM | 1.21× | |
| Travelling | THRILL | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.83× | |
| Design Affinity | PREMIUM | 0.86× | |
| Travelling | THRILL | 1.13× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Pet food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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