A data profile of the people who buy, follow and care about Animal welfare in Ireland — modelled from more than twelve digital signal sources. Animal welfare has an estimated audience of 823,441 people in Ireland.
Animal welfare has an estimated audience of 823,441 people in Ireland. 67.5% are female, 32.5% are male, average age 40.8. Top brand affinities: Pet food, Pet store, Desserts, Animal rights, Veterinary medicine.
Top brand affinities include Pet food, Pet store, Desserts, with strongest over-indexing on Pet food (2.33× the country average).
Demographically, the Animal welfare audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
The typical Animal welfare fan in Ireland is more female, around 40.8 years old, with strong Pet Ownership tendencies and a notable affinity for Pet food.
The key figures that characterise the Animal welfare profile in Ireland.
67.5% are female, 32.5% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 40.8 |
| Estimated audience size | 823,441 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Animal welfare audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 25.5% |
| United Kingdom | 6.6% |
| Germany | 6.0% |
The strongest cross-interests of the Animal welfare audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Animal rights | Politics & Society | 2.41× | ||
| 02 | Pet store | Pets & Animals | 2.38× | ||
| 03 | Pet food | Pets & Animals | 2.33× | ||
| 04 | Veterinary medicine | Business & Career | 1.88× | ||
| 05 | Crossword | Games | 1.86× | ||
| 06 | David Attenborough | Movies & TV | 1.78× | ||
| 07 | New Zealand | Travel & Leisure | 1.77× | ||
| 08 | Library | Literature | 1.68× | ||
| 09 | Weather | Home & Garden | 1.65× | ||
| 10 | Anthropology | Business & Career | 1.65× | ||
| 11 | Drawing | Home & Garden | 1.59× | ||
| 12 | Walking | Sports | 1.58× | ||
| 13 | Self-esteem | Health | 1.57× | ||
| 14 | Desserts | Food & Beverages | 1.55× | ||
| 15 | Apprenticeship | Business & Career | 1.55× | ||
| 16 | Nonprofit organization | Politics & Society | 1.54× | ||
| 17 | Movie theater | Movies & TV | 1.52× | ||
| 18 | Beaches | Travel & Leisure | 1.51× | ||
| 19 | Dinner | Food & Beverages | 1.51× | ||
| 20 | Wedding dress | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.71× | |
| Community Orientation | OPEN | 1.51× | |
| Extroversion | THRILL | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.85× | |
| Social Media Usage | JOY | 0.89× | |
| Early Adopter Mentality | POWER | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Animal welfare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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