A data profile of the people who buy, follow and care about Nonprofit organization in Ireland — modelled from more than twelve digital signal sources. Nonprofit organization has an estimated audience of 943,711 people in Ireland.
Nonprofit organization has an estimated audience of 943,711 people in Ireland. 62.8% are female, 37.2% are male, average age 43.4. Top brand affinities: Philanthropy, LinkedIn, Charitable organization, Donation, Volunteering.
Top brand affinities include Philanthropy, LinkedIn, Charitable organization, with strongest over-indexing on Philanthropy (3.66× the country average).
Demographically, the Nonprofit organization audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Travelling, Design Affinity.
The typical Nonprofit organization fan in Ireland is more female, around 43.4 years old, with strong Travelling tendencies and a notable affinity for Philanthropy.
The key figures that characterise the Nonprofit organization profile in Ireland.
62.8% are female, 37.2% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 43.4 |
| Estimated audience size | 943,711 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 28% |
of the worldwide Nonprofit organization audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 29.1% |
| United Kingdom | 5.9% |
| Italy | 4.6% |
The strongest cross-interests of the Nonprofit organization audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Philanthropy | Arts & Culture | 3.66× | ||
| 02 | Donation | Business & Career | 2.96× | ||
| 03 | Fundraising | Business & Career | 2.59× | ||
| 04 | Activism | Politics & Society | 2.43× | ||
| 05 | Non-governmental organization | Politics & Society | 2.38× | ||
| 06 | Volunteering | Politics & Society | 2.32× | ||
| 07 | Charitable organization | Politics & Society | 2.15× | ||
| 08 | Pope Francis | Politics & Society | 2.11× | ||
| 09 | Charity and causes | Business & Career | 1.86× | ||
| 10 | Dog breed | Pets & Animals | 1.76× | ||
| 11 | Veterinary medicine | Business & Career | 1.69× | ||
| 12 | Internet & Social Media | 1.63× | |||
| 13 | Genetics | Kids & Family | 1.63× | ||
| 14 | Newcast | Business & Career | 1.62× | ||
| 15 | Organization | Business & Career | 1.60× | ||
| 16 | Symptom | Health | 1.58× | ||
| 17 | Flowering plant | Home & Garden | 1.57× | ||
| 18 | RTÉ Radio 1 | Music & Radio | 1.56× | ||
| 19 | Animal welfare | Politics & Society | 1.54× | ||
| 20 | Physician | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.28× | |
| Design Affinity | PREMIUM | 1.22× | |
| Need for Security | CONSERVATISM | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.62× | |
| Patriotism | CONSERVATISM | 0.72× | |
| Need for Security | CONSERVATISM | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Nonprofit organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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