A data profile of the people who buy, follow and care about Organization in Ireland — modelled from more than twelve digital signal sources. Organization has an estimated audience of 1,250,381 people in Ireland.
Organization has an estimated audience of 1,250,381 people in Ireland. 59.0% are female, 41.0% are male, average age 42.5. Top brand affinities: Nonprofit organization, Crossword, Innovation, Apprenticeship, Employment agency.
Top brand affinities include Nonprofit organization, Crossword, Innovation, with strongest over-indexing on Nonprofit organization (1.6× the country average).
Demographically, the Organization audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Career Orientation, Community Orientation.
The typical Organization fan in Ireland is more female, around 42.5 years old, with strong Career Orientation tendencies and a notable affinity for Nonprofit organization.
The key figures that characterise the Organization profile in Ireland.
59.0% are female, 41.0% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 42.5 |
| Estimated audience size | 1,250,381 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Organization audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 24.5% |
| Italy | 5.6% |
| Brazil | 5.4% |
The strongest cross-interests of the Organization audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Employment agency | Business & Career | 1.86× | ||
| 02 | Crossword | Games | 1.68× | ||
| 03 | My Little Pony | Kids & Family | 1.66× | ||
| 04 | United Nations | Politics & Society | 1.63× | ||
| 05 | PC World (retailer) | Technology & Electronics | 1.61× | ||
| 06 | Nonprofit organization | Politics & Society | 1.60× | ||
| 07 | Ford Kuga | Cars & Mobility | 1.60× | ||
| 08 | Innovation | Business & Career | 1.57× | ||
| 09 | Coursera | Business & Career | 1.57× | ||
| 10 | Apprenticeship | Business & Career | 1.56× | ||
| 11 | Groupon | Internet & Social Media | 1.55× | ||
| 12 | Criminal Minds | Movies & TV | 1.55× | ||
| 13 | Medicinal plants | Health | 1.54× | ||
| 14 | Morrisons | Food & Beverages | 1.54× | ||
| 15 | Apple cider vinegar | Food & Beverages | 1.53× | ||
| 16 | NASDAQ-100 | Business & Career | 1.53× | ||
| 17 | Employment website | Business & Career | 1.52× | ||
| 18 | Duvet | Home & Garden | 1.51× | ||
| 19 | Procurement | Business & Career | 1.51× | ||
| 20 | The Crown (TV series) | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.36× | |
| Community Orientation | OPEN | 1.33× | |
| Convenience Orientation | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.91× | |
| Creativity | OPEN | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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