Organization Audience in Canada
Organization has an estimated audience of 8,329,307 people in Canada. 52.7% are female, 47.3% are male, average age 43.1. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Nonprofit organization, Real property, Innovation, Sustainable energy, Western Union.
The average Organization fan in Canada is 43.1 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Nonprofit organization, Real property, Innovation, with strongest over-indexing on Nonprofit organization (1.78× the country average). Demographically, the Organization audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Sustainability, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Organization fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 43.1 |
| Estimated audience size | 8,329,307 |
Audience persona
The typical Organization fan in Canada is balanced, around 43.1 years old, with strong Sustainability tendencies and a notable affinity for Nonprofit organization.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 5,826,175 | 1.67× |
| Quebec | 4,024,898 | 2.02× |
| British Columbia | 1,551,403 | 1.24× |
| Alberta | 1,075,002 | 1.05× |
| Manitoba | 324,190 | 1.04× |
| Saskatchewan | 259,454 | 0.98× |
| Nova Scotia | 231,851 | 0.93× |
| New Brunswick | 183,884 | 0.96× |
| Newfoundland and Labrador | 101,444 | 0.8× |
| Prince Edward Island | 34,208 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nonprofit organization | 1.78× | Politics & Society |
| Real property | 1.56× | Home & Garden |
| Innovation | 1.7× | Business & Career |
| Sustainable energy | 1.74× | Home & Garden |
| Western Union | 1.55× | Business & Career |
| Tabloid (newspaper format) | 1.52× | Literature |
| Non-alcoholic beverage | 1.78× | Food & Beverages |
| Mineral water | 1.57× | Food & Beverages |
| Climate change | 1.53× | Home & Garden |
| Urban agriculture | 1.58× | Business & Career |
| Diplomacy | 2.22× | Politics & Society |
| Individualism | 1.55× | Politics & Society |
| Duvet | 1.6× | Home & Garden |
| Italo disco | 2.13× | Music & Radio |
| Nobel Peace Prize | 1.51× | Politics & Society |
| Elderly care | 1.61× | Health |
| Hulk Hogan | 1.59× | Sports |
| Japan Airlines | 1.59× | Travel & Leisure |
| Husqvarna | 1.51× | Home & Garden |
| Miele | 1.63× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.34 |
| Community Orientation | OPEN | 1.32 |
| Tradition | CONSERVATISM | 1.27 |
| Career Orientation | POWER | 1.26 |
| Family Orientation | CONSERVATISM | 1.26 |
| Individualism | JOY | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.5% |
| Italy | 5.6% |
| Brazil | 5.4% |
See Organization audiences in other countries
More Business & Career audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Organization have in Canada?
Organization has an estimated audience of 8,329,307 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Organization fans?
52.7% of Organization fans are female, 47.3% are male, with an average age of 43.1 years.
Which brands do Organization fans like most?
Organization fans show strongest brand affinity for Nonprofit organization (1.78×), Real property (1.56×), and Innovation (1.7×) over the country average.
Where do Organization fans live in Canada?
Organization fans in Canada are most concentrated in Ontario (reach 5,826,175), Quebec (reach 4,024,898), and British Columbia (reach 1,551,403). These three regions account for the largest share of the active audience.
What other brands do Organization fans also like?
Beyond Organization itself, the audience over-indexes on Real property (1.56×), Innovation (1.7×), Sustainable energy (1.74×), and Western Union (1.55×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.