Organization Audience in Mexico
Organization has an estimated audience of 6,826,235 people in Mexico. 50.3% are female, 49.7% are male, average age 34.9. Top brand affinities: MSN, Catholic Church, Banana, Travel agency, Sarcasm.
Top brand affinities include MSN, Catholic Church, Banana, with strongest over-indexing on MSN (3.6× the country average). Demographically, the Organization audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Business & Career · Type: Topic
Demographics of Organization fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 34.9 |
| Estimated audience size | 6,826,235 |
Audience persona
The typical Organization fan in Mexico is balanced, around 34.9 years old, with strong Spirituality tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 3.6× | News |
| Catholic Church | 3.25× | Politics & Society |
| Banana | 3.49× | Food & Beverages |
| Travel agency | 3.38× | Travel & Leisure |
| Sarcasm | 3.17× | Politics & Society |
| El País | 3.42× | News |
| Broadcasting of sports events | 4.31× | Movies & TV |
| Game consoles | 2.26× | Technology & Electronics |
| Dentistry | 3.06× | Business & Career |
| Pedro Pascal | 2.59× | Movies & TV |
| Freeware | 2.84× | Technology & Electronics |
| Sexology | 3.18× | Kids & Family |
| Immigration | 4.8× | Politics & Society |
| Breastfeeding | 3.19× | Kids & Family |
| Orange (fruit) | 4.25× | Food & Beverages |
| High school | 3.2× | Business & Career |
| Papaya | 3.33× | Food & Beverages |
| Machu Picchu | 3.5× | Travel & Leisure |
| Multi-level marketing | 3.68× | Business & Career |
| Office 365 | 2.34× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.46 |
| Travelling | THRILL | 1.43 |
| Urban Lifestyle | OPEN | 1.27 |
| Risk Appetite | THRILL | 1.21 |
| Extroversion | THRILL | 0.98 |
| Need for Security | CONSERVATISM | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.5% |
| Italy | 5.6% |
| Brazil | 5.4% |
See Organization audiences in other countries
More Business & Career audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.