Organization Audience in Mexico
Organization has an estimated audience of 6,826,235 people in Mexico. 50.3% are female, 49.7% are male, average age 34.9. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (436.39× the country average). Demographically, the Organization audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Business & Career · Type: Topic
Demographics of Organization fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 34.9 |
| Estimated audience size | 6,826,235 |
Audience persona
The typical Organization fan in Mexico is balanced, around 34.9 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
Top brand affinities of Organization fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Costa Rica | 436.39× | Travel & Leisure |
| Shopping and fashion | 193.41× | Shopping |
| Game consoles | 141.76× | Technology & Electronics |
| Catholic Church | 114.29× | Politics & Society |
| Sarcasm | 73.63× | Politics & Society |
| Travel agency | 75.82× | Travel & Leisure |
| Mobile game | 61.23× | Games |
| Banana | 61.54× | Food & Beverages |
| Broadcasting of sports events | 82.42× | Movies & TV |
| El País | 61.54× | News |
| Valentine's Day | 101.73× | Kids & Family |
| Exfoliation (cosmetology) | 110.87× | Beauty & Wellness |
| Dentistry | 51.65× | Business & Career |
| Daily Horoscope | 501.81× | Internet & Social Media |
| Freeware | 29.67× | Technology & Electronics |
| Sexology | 35.16× | Kids & Family |
| Orange (fruit) | 49.45× | Food & Beverages |
| Breastfeeding | 34.07× | Kids & Family |
| Multi-level marketing | 39.56× | Business & Career |
| Machu Picchu | 37.36× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 23.7 |
| Travelling | THRILL | 19.75 |
| Urban Lifestyle | OPEN | 4.78 |
| Risk Appetite | THRILL | 2.41 |
| Mindfulness | BALANCE | 1.44 |
| Community Orientation | OPEN | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.5% |
| Italy | 5.6% |
| Brazil | 5.4% |
See Organization audiences in other countries
More Business & Career audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.