A data profile of the people who buy, follow and care about Organization in United Kingdom — modelled from more than twelve digital signal sources. Organization has an estimated audience of 15,691,585 people in United Kingdom.
The average Organization fan in United Kingdom is 45.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Wikipedia, Philanthropy, Hobby, with strongest over-indexing on Wikipedia (3.09× the country average).
Demographically, the Organization audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Organization fan in United Kingdom is more female, around 45.2 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Organization profile in United Kingdom.
57.7% are female, 42.3% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 45.2 |
| Estimated audience size | 15,691,585 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Organization audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.5% |
| Italy | 5.6% |
| Brazil | 5.4% |
Where the Organization audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~900K | 1.37× | |
| 02 | Yorkshire and the Humber | ~1.5M | 1.23× | |
| 03 | North East | ~700K | 1.11× | |
| 04 | East of England | ~1.5M | 1.10× | |
| 05 | Northern Ireland | ~500K | 1.05× | |
| 06 | Wales | ~900K | 1.02× | |
| 07 | South East | ~2M | 0.99× | |
| 08 | England | ~12M | 0.97× | |
| 09 | Scotland | ~1.5M | 0.94× | |
| 10 | East Midlands | ~1M | 0.89× | |
| 11 | South West | ~1M | 0.86× | |
| 12 | North West | ~1M | 0.65× |
The strongest cross-interests of the Organization audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.09× | ||
| 02 | Philanthropy | Arts & Culture | 2.82× | ||
| 03 | Risk management | Business & Career | 2.54× | ||
| 04 | Adoption | Kids & Family | 2.35× | ||
| 05 | Political science | Business & Career | 2.24× | ||
| 06 | Sketch comedy | Movies & TV | 2.23× | ||
| 07 | Esso | Cars & Mobility | 2.21× | ||
| 08 | Volunteering | Politics & Society | 2.00× | ||
| 09 | Satire | Literature | 1.95× | ||
| 10 | Refrigerator | Home & Garden | 1.76× | ||
| 11 | Nonprofit organization | Politics & Society | 1.74× | ||
| 12 | Innovation | Business & Career | 1.74× | ||
| 13 | Mobile home | Cars & Mobility | 1.69× | ||
| 14 | Hot tub | Home & Garden | 1.69× | ||
| 15 | Real property | Home & Garden | 1.68× | ||
| 16 | Hobby | Home & Garden | 1.67× | ||
| 17 | Dentistry | Business & Career | 1.63× | ||
| 18 | William Hill (bookmaker) | Games | 1.55× | ||
| 19 | Betfair | Games | 1.55× | ||
| 20 | Car rentals | Cars & Mobility | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.24× | |
| Convenience Orientation | PREMIUM | 1.22× | |
| Career Orientation | POWER | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.87× | |
| Design Affinity | PREMIUM | 0.90× | |
| Creativity | OPEN | 0.93× |
Organization has an estimated audience of 15,691,585 people in United Kingdom, concentrated in England and South East.
57.7% of Organization fans are female, 42.3% are male, with an average age of 45.2 years.
Organization fans show strongest brand affinity for Wikipedia (3.09×), Philanthropy (2.82×), and Hobby (1.67×) over the country average.
Organization fans in United Kingdom are most concentrated in England (reach ~12M), South East (reach ~2M), and East of England (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Organization itself, the audience over-indexes on Philanthropy (2.82×), Hobby (1.67×), Volunteering (2×), and Esso (2.21×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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