Organization Audience in United Kingdom
Organization has an estimated audience of 15,691,585 people in United Kingdom. 57.7% are female, 42.3% are male, average age 45.2. Top regions: England, South East, East of England. Top brand affinities: Hobby, Weddings, Home business, WhatsApp, Aldi.
The average Organization fan in United Kingdom is 45.2 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, East of England. Top brand affinities include Hobby, Weddings, Home business, with strongest over-indexing on Hobby (1.96× the country average). Demographically, the Organization audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Organization fans
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 45.2 |
| Estimated audience size | 15,691,585 |
Audience persona
The typical Organization fan in United Kingdom is more female, around 45.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Hobby.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 11,768,689 | 0.97× |
| South East | 2,085,443 | 0.99× |
| East of England | 1,609,808 | 1.12× |
| Yorkshire and the Humber | 1,606,742 | 1.27× |
| Scotland | 1,316,151 | 0.93× |
| South West | 1,010,345 | 0.78× |
| West Midlands | 956,612 | 1.42× |
| Wales | 914,807 | 1.02× |
| East Midlands | 897,790 | 0.81× |
| North East | 715,235 | 1.17× |
| North West | 709,393 | 0.42× |
| Northern Ireland | 519,858 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hobby | 1.96× | Home & Garden |
| Weddings | 1.82× | Kids & Family |
| Home business | 3.92× | Business & Career |
| 1.8× | Internet & Social Media | |
| Aldi | 1.6× | Shopping |
| TUI | 1.74× | Travel & Leisure |
| Distilled beverage | 1.61× | Food & Beverages |
| Luxury yacht | 2.78× | Travel & Leisure |
| William Hill (bookmaker) | 1.72× | Games |
| Purchase discount | 3.3× | Shopping |
| Betfair | 2.14× | Games |
| Refrigerator | 2.02× | Home & Garden |
| TripAdvisor | 1.79× | Travel & Leisure |
| Expensive Taste | 2.18× | Business & Career |
| Wikipedia | 1.79× | Internet & Social Media |
| DeviantArt | 3.02× | Internet & Social Media |
| Mango | 3.17× | Shopping |
| Volunteering | 1.62× | Politics & Society |
| Satire | 2.01× | Literature |
| Nonprofit organization | 1.57× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.32 |
| Price Sensitivity | PREMIUM | 1.23 |
| Indulgence | JOY | 1.17 |
| Mindfulness | BALANCE | 1.15 |
| Individualism | JOY | 1.13 |
| Luxury Orientation | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.5% |
| Italy | 5.6% |
| Brazil | 5.4% |
See Organization audiences in other countries
More Business & Career audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Organization have in United Kingdom?
Organization has an estimated audience of 15,691,585 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Organization fans?
57.7% of Organization fans are female, 42.3% are male, with an average age of 45.2 years.
Which brands do Organization fans like most?
Organization fans show strongest brand affinity for Hobby (1.96×), Weddings (1.82×), and Home business (3.92×) over the country average.
Where do Organization fans live in United Kingdom?
Organization fans in United Kingdom are most concentrated in England (reach 11,768,689), South East (reach 2,085,443), and East of England (reach 1,609,808). These three regions account for the largest share of the active audience.
What other brands do Organization fans also like?
Beyond Organization itself, the audience over-indexes on Weddings (1.82×), Home business (3.92×), WhatsApp (1.8×), and Aldi (1.6×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.