A data profile of the people who buy, follow and care about Organization in India — modelled from more than twelve digital signal sources. Organization has an estimated audience of 11,678,276 people in India.
Organization has an estimated audience of 11,678,276 people in India. 22.3% are female, 77.7% are male, average age 32.5. Top brand affinities: Instant messaging, Psychology, Wikipedia, Volunteering, Anthropology.
Top brand affinities include Instant messaging, Psychology, Wikipedia, with strongest over-indexing on Instant messaging (2.02× the country average).
Demographically, the Organization audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Organization fan in India is more male, around 32.5 years old, with strong Community Orientation tendencies and a notable affinity for Instant messaging.
The key figures that characterise the Organization profile in India.
22.3% are female, 77.7% are male, average age 32.5.
| Metric | Value |
|---|---|
| Female | 22.3% |
| Male | 77.7% |
| Average age | 32.5 |
| Estimated audience size | 11,678,276 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 29% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 9% |
of the worldwide Organization audience comes from India.
| Country | Share |
|---|---|
| United States | 24.5% |
| Italy | 5.6% |
| Brazil | 5.4% |
The strongest cross-interests of the Organization audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Macau | Travel & Leisure | 2.48× | ||
| 02 | Monarchy | Politics & Society | 2.43× | ||
| 03 | Risk management | Business & Career | 2.10× | ||
| 04 | Instant messaging | Internet & Social Media | 2.02× | ||
| 05 | Pizza | Food & Beverages | 2.00× | ||
| 06 | Volunteering | Politics & Society | 1.98× | ||
| 07 | Wikipedia | Internet & Social Media | 1.90× | ||
| 08 | Lodging | Travel & Leisure | 1.88× | ||
| 09 | Customer service | Business & Career | 1.87× | ||
| 10 | Air India | Travel & Leisure | 1.86× | ||
| 11 | Real property | Home & Garden | 1.84× | ||
| 12 | Anthropology | Business & Career | 1.82× | ||
| 13 | Crossword | Games | 1.80× | ||
| 14 | Hindustan | Politics & Society | 1.76× | ||
| 15 | Cabinetry | Home & Garden | 1.69× | ||
| 16 | Young's | Food & Beverages | 1.68× | ||
| 17 | Psychology | Business & Career | 1.62× | ||
| 18 | Himalayas | Travel & Leisure | 1.61× | ||
| 19 | Nonprofit organization | Politics & Society | 1.60× | ||
| 20 | Political science | Business & Career | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.69× | |
| Career Orientation | POWER | 1.36× | |
| Mindfulness | BALANCE | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.68× | |
| Creativity | OPEN | 0.72× | |
| Price Sensitivity | PREMIUM | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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