A data profile of the people who buy, follow and care about Organization in Finland — modelled from more than twelve digital signal sources. Organization has an estimated audience of 554,157 people in Finland.
Organization has an estimated audience of 554,157 people in Finland. 56.2% are female, 43.8% are male, average age 43.8. Top brand affinities: Google, Finnair, LinkedIn, Happiness, WhatsApp.
Top brand affinities include Google, Finnair, LinkedIn, with strongest over-indexing on Google (1.65× the country average).
Demographically, the Organization audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Organization fan in Finland is more female, around 43.8 years old, with strong Community Orientation tendencies and a notable affinity for Google.
The key figures that characterise the Organization profile in Finland.
56.2% are female, 43.8% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 43.8 |
| Estimated audience size | 554,157 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Organization audience comes from Finland.
| Country | Share |
|---|---|
| United States | 24.5% |
| Italy | 5.6% |
| Brazil | 5.4% |
The strongest cross-interests of the Organization audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nonprofit organization | Politics & Society | 2.63× | ||
| 02 | Innovation | Business & Career | 2.57× | ||
| 03 | Instant messaging | Internet & Social Media | 2.06× | ||
| 04 | Wikipedia | Internet & Social Media | 1.93× | ||
| 05 | Celebrity | Movies & TV | 1.91× | ||
| 06 | Fiction books | Literature | 1.86× | ||
| 07 | Internet & Social Media | 1.85× | |||
| 08 | Valtteri Bottas | Sports | 1.82× | ||
| 09 | Hair products | Beauty & Wellness | 1.76× | ||
| 10 | Meat | Food & Beverages | 1.75× | ||
| 11 | Internet & Social Media | 1.69× | |||
| 12 | Dogs | Pets & Animals | 1.69× | ||
| 13 | Happiness | Health | 1.68× | ||
| 14 | Video games | Games | 1.66× | ||
| 15 | Internet & Social Media | 1.65× | |||
| 16 | Finnair | Travel & Leisure | 1.63× | ||
| 17 | Current events | Arts & Culture | 1.59× | ||
| 18 | Higher education | Business & Career | 1.53× | ||
| 19 | Shoes | Fashion & Accessoires | 1.51× | ||
| 20 | Kitchen | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.73× | |
| Career Orientation | POWER | 1.63× | |
| Convenience Orientation | PREMIUM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.92× | |
| Creativity | OPEN | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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