A data profile of the people who buy, follow and care about Google in Finland — modelled from more than twelve digital signal sources. Google has an estimated audience of 3,845,665 people in Finland.
Google has an estimated audience of 3,845,665 people in Finland. 52.6% are female, 47.4% are male, average age 45.4. Top brand affinities: YouTube, Dernières Nouvelles d'Alsace, Facebook, Finland, Helsinki.
Top brand affinities include YouTube, Dernières Nouvelles d'Alsace, Facebook, with strongest over-indexing on YouTube (1.95× the country average).
Demographically, the Google audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.
The typical Google fan in Finland is balanced, around 45.4 years old, with strong Need for Security tendencies and a notable affinity for YouTube.
The key figures that characterise the Google profile in Finland.
52.6% are female, 47.4% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 45.4 |
| Estimated audience size | 3,845,665 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Google audience comes from Finland.
| Country | Share |
|---|---|
| United States | 8.0% |
| China | 4.6% |
| Brazil | 1.9% |
The strongest cross-interests of the Google audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 2.41× | ||
| 02 | Video | Movies & TV | 1.96× | ||
| 03 | YouTube | Movies & TV | 1.95× | ||
| 04 | Mobile phones | Technology & Electronics | 1.77× | ||
| 05 | Dernières Nouvelles d'Alsace | News | 1.75× | ||
| 06 | Internet & Social Media | 1.74× | |||
| 07 | Smartphones | Technology & Electronics | 1.74× | ||
| 08 | Magazines | Literature | 1.72× | ||
| 09 | Social network | Internet & Social Media | 1.71× | ||
| 10 | TV | Movies & TV | 1.68× | ||
| 11 | Leisure | Travel & Leisure | 1.64× | ||
| 12 | Helsinki | Travel & Leisure | 1.63× | ||
| 13 | Nordic countries | Travel & Leisure | 1.63× | ||
| 14 | Europe | Travel & Leisure | 1.62× | ||
| 15 | X | Internet & Social Media | 1.62× | ||
| 16 | Dogs | Pets & Animals | 1.62× | ||
| 17 | Culture | Literature | 1.61× | ||
| 18 | Finland | Travel & Leisure | 1.57× | ||
| 19 | Shoes | Fashion & Accessoires | 1.54× | ||
| 20 | Apartment | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.42× | |
| Urban Lifestyle | OPEN | 1.03× | |
| Travelling | THRILL | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.17× | |
| Patriotism | CONSERVATISM | 0.42× | |
| Social Media Usage | JOY | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Google. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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