A data profile of the people who buy, follow and care about Google in Denmark — modelled from more than twelve digital signal sources. Google has an estimated audience of 3,825,024 people in Denmark.
Google has an estimated audience of 3,825,024 people in Denmark. 47.9% are female, 52.1% are male, average age 44.9. Top brand affinities: YouTube, Video on demand, Video hosting service, Horror movies, Creative Commons.
Top brand affinities include YouTube, Video on demand, Video hosting service, with strongest over-indexing on YouTube (1.67× the country average).
Demographically, the Google audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Google fan in Denmark is balanced, around 44.9 years old, with strong Social Media Usage tendencies and a notable affinity for YouTube.
The key figures that characterise the Google profile in Denmark.
47.9% are female, 52.1% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 44.9 |
| Estimated audience size | 3,825,024 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Google audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 8.0% |
| China | 4.6% |
| Brazil | 1.9% |
The strongest cross-interests of the Google audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Creative Commons | Technology & Electronics | 1.86× | ||
| 02 | PayPal | Business & Career | 1.84× | ||
| 03 | Video hosting service | Technology & Electronics | 1.83× | ||
| 04 | UGC | Business & Career | 1.81× | ||
| 05 | YouTube | Movies & TV | 1.67× | ||
| 06 | Video on demand | Movies & TV | 1.64× | ||
| 07 | Digital wallet | Internet & Social Media | 1.63× | ||
| 08 | Simon Cowell | Movies & TV | 1.61× | ||
| 09 | Britain's Got Talent | Movies & TV | 1.59× | ||
| 10 | Julianne Hough | Movies & TV | 1.59× | ||
| 11 | Hovercraft | Cars & Mobility | 1.55× | ||
| 12 | Professional network service | Technology & Electronics | 1.54× | ||
| 13 | Mobile payment | Business & Career | 1.53× | ||
| 14 | America's Got Talent | Movies & TV | 1.53× | ||
| 15 | Iranian languages | Politics & Society | 1.53× | ||
| 16 | Horror movies | Movies & TV | 1.51× | ||
| 17 | Oceania | Travel & Leisure | 1.50× | ||
| 18 | Canberra | Travel & Leisure | 1.50× | ||
| 19 | Papua New Guinea | Travel & Leisure | 1.50× | ||
| 20 | Nevada | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.87× | |
| Travelling | THRILL | 0.61× | |
| Patriotism | CONSERVATISM | 0.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.10× | |
| Patriotism | CONSERVATISM | 0.46× | |
| Travelling | THRILL | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Google. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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