A data profile of the people who buy, follow and care about Google in Belgium — modelled from more than twelve digital signal sources. Google has an estimated audience of 4,375,091 people in Belgium.
The average Google fan in Belgium is 44.5 years old, balanced, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, Brussels, East Flanders.
Top brand affinities include Android (operating system), World Wide Web, WhatsApp, with strongest over-indexing on Android (operating system) (2.39× the country average).
Demographically, the Google audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Google fan in Belgium is balanced, around 44.5 years old, with strong Sustainability tendencies and a notable affinity for Android (operating system).
The key figures that characterise the Google profile in Belgium.
53.0% are female, 47.0% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 44.5 |
| Estimated audience size | 4,375,091 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Google audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 8.0% |
| China | 4.5% |
| Brazil | 1.9% |
Where the Google audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~500K | 1.48× | |
| 02 | Antwerp | ~500K | 1.14× | |
| 03 | Flemish Brabant | ~400K | 1.11× | |
| 04 | West Flanders | ~400K | 1.03× | |
| 05 | East Flanders | ~500K | 0.99× | |
| 06 | Limburg | ~200K | 0.98× | |
| 07 | Hainaut | ~400K | 0.93× | |
| 08 | Liege | ~300K | 0.93× | |
| 09 | Walloon Brabant | ~100K | 0.90× | |
| 10 | Province of Namur | ~200K | 0.79× | |
| 11 | Luxembourg | ~80K | 0.71× |
The strongest cross-interests of the Google audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Creative Commons | Technology & Electronics | 2.83× | ||
| 02 | Wikipedia | Internet & Social Media | 2.82× | ||
| 03 | UGC | Business & Career | 2.82× | ||
| 04 | World Wide Web | Internet & Social Media | 2.73× | ||
| 05 | Cloud computing | Technology & Electronics | 2.49× | ||
| 06 | Video hosting service | Technology & Electronics | 2.40× | ||
| 07 | Android (operating system) | Technology & Electronics | 2.39× | ||
| 08 | Technology & Electronics | 2.30× | |||
| 09 | Database | Technology & Electronics | 2.16× | ||
| 10 | Instant messaging | Internet & Social Media | 2.10× | ||
| 11 | Mobile device | Technology & Electronics | 2.07× | ||
| 12 | Mobile phones | Technology & Electronics | 1.85× | ||
| 13 | Smartphones | Technology & Electronics | 1.83× | ||
| 14 | Social network | Internet & Social Media | 1.81× | ||
| 15 | Mobile app | Technology & Electronics | 1.77× | ||
| 16 | Telecommunication | Technology & Electronics | 1.75× | ||
| 17 | Software | Technology & Electronics | 1.64× | ||
| 18 | Claude | Technology & Electronics | 1.63× | ||
| 19 | Orange | Technology & Electronics | 1.58× | ||
| 20 | Internet & Social Media | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.11× | |
| Urban Lifestyle | OPEN | 0.95× | |
| Social Media Usage | JOY | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.51× | |
| Design Affinity | PREMIUM | 0.76× | |
| Early Adopter Mentality | POWER | 0.85× |
Google has an estimated audience of 4,375,091 people in Belgium, concentrated in Antwerp and Brussels.
53.0% of Google fans are female, 47.0% are male, with an average age of 44.5 years.
Google fans show strongest brand affinity for Android (operating system) (2.39×), World Wide Web (2.73×), and WhatsApp (1.55×) over the country average.
Google fans in Belgium are most concentrated in Antwerp (reach ~500K), Brussels (reach ~500K), and East Flanders (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Google itself, the audience over-indexes on World Wide Web (2.73×), WhatsApp (1.55×), Social network (1.81×), and Wikipedia (2.82×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Google. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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