A data profile of the people who buy, follow and care about Mobile app in Belgium — modelled from more than twelve digital signal sources. Mobile app has an estimated audience of 2,557,825 people in Belgium.
Mobile app has an estimated audience of 2,557,825 people in Belgium. 53.0% are female, 47.0% are male, average age 43.7. Top brand affinities: Google, Social network, Email, Smartphones, Mobile phones.
Top brand affinities include Google, Social network, Email, with strongest over-indexing on Google (1.74× the country average).
Demographically, the Mobile app audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Sustainability, Travelling.
The typical Mobile app fan in Belgium is balanced, around 43.7 years old, with strong Sustainability tendencies and a notable affinity for Google.
The key figures that characterise the Mobile app profile in Belgium.
53.0% are female, 47.0% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 43.7 |
| Estimated audience size | 2,557,825 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Mobile app audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 21.0% |
| India | 7.0% |
| Brazil | 5.7% |
The strongest cross-interests of the Mobile app audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Technology & Electronics | 2.16× | |||
| 02 | Database | Technology & Electronics | 2.02× | ||
| 03 | Smartwatch | Technology & Electronics | 2.02× | ||
| 04 | Application software | Technology & Electronics | 1.91× | ||
| 05 | Mobile device | Technology & Electronics | 1.90× | ||
| 06 | Tablet computers | Technology & Electronics | 1.76× | ||
| 07 | Internet & Social Media | 1.74× | |||
| 08 | World Wide Web | Internet & Social Media | 1.71× | ||
| 09 | Mobile phones | Technology & Electronics | 1.70× | ||
| 10 | Smartphones | Technology & Electronics | 1.68× | ||
| 11 | Android (operating system) | Technology & Electronics | 1.68× | ||
| 12 | Payment | Business & Career | 1.68× | ||
| 13 | Social network | Internet & Social Media | 1.66× | ||
| 14 | Cloud computing | Technology & Electronics | 1.65× | ||
| 15 | Mobile game | Games | 1.61× | ||
| 16 | Online advertising | Business & Career | 1.54× | ||
| 17 | Fairy tale | Literature | 1.53× | ||
| 18 | Credit cards | Business & Career | 1.52× | ||
| 19 | Hosiery | Fashion & Accessoires | 1.51× | ||
| 20 | Software | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.02× | |
| Travelling | THRILL | 1.01× | |
| Social Media Usage | JOY | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Urban Lifestyle | OPEN | 0.74× | |
| Design Affinity | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Mobile app. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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