A data profile of the people who buy, follow and care about Smartphones in Belgium — modelled from more than twelve digital signal sources. Smartphones has an estimated audience of 3,556,140 people in Belgium.
Smartphones has an estimated audience of 3,556,140 people in Belgium. 51.8% are female, 48.2% are male, average age 43.5. Top brand affinities: 2-in-1 PC, Screen protector, Pedometer.
Top brand affinities include 2-in-1 PC, Screen protector, Pedometer, with strongest over-indexing on 2-in-1 PC (1.82× the country average).
Demographically, the Smartphones audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Social Media Usage.
The typical Smartphones fan in Belgium is balanced, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for 2-in-1 PC.
The key figures that characterise the Smartphones profile in Belgium.
51.8% are female, 48.2% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 43.5 |
| Estimated audience size | 3,556,140 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Smartphones audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 17.2% |
| India | 5.4% |
| Italy | 4.8% |
The strongest cross-interests of the Smartphones audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 2-in-1 PC | Technology & Electronics | 1.82× | ||
| 02 | Pedometer | Sports | 1.59× | ||
| 03 | Screen protector | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.82× | |
| Social Media Usage | JOY | 0.79× | |
| Travelling | THRILL | 0.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.47× | |
| Design Affinity | PREMIUM | 0.69× | |
| Pet Ownership | JOY | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Smartphones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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