A data profile of the people who buy, follow and care about Smartphones in Netherlands — modelled from more than twelve digital signal sources. Smartphones has an estimated audience of 4,512,102 people in Netherlands.
The average Smartphones fan in Netherlands is 44.6 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, North Holland.
Top brand affinities include Waze, C (programming language), Intercom, with strongest over-indexing on Waze (1.83× the country average).
Demographically, the Smartphones audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 15 brand affinities and 12 regions tracked by Rascasse.
The typical Smartphones fan in Netherlands is balanced, around 44.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Waze.
The key figures that characterise the Smartphones profile in Netherlands.
52.1% are female, 47.9% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 44.6 |
| Estimated audience size | 4,512,102 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Smartphones audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 17.2% |
| India | 5.4% |
| Italy | 4.8% |
Where the Smartphones audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Limburg | ~400K | 1.32× | |
| 02 | Zuid-Holland | ~1M | 1.12× | |
| 03 | Drenthe | ~200K | 1.11× | |
| 04 | Zeeland | ~100K | 1.06× | |
| 05 | Gelderland | ~600K | 1.04× | |
| 06 | North Brabant | ~700K | 1.03× | |
| 07 | Overijssel | ~300K | 1.03× | |
| 08 | Friesland | ~200K | 1.02× | |
| 09 | Flevoland | ~100K | 0.97× | |
| 10 | Groningen | ~100K | 0.85× | |
| 11 | North Holland | ~700K | 0.78× | |
| 12 | Utrecht | ~200K | 0.65× |
The strongest cross-interests of the Smartphones audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Intercom | News | 1.98× | ||
| 02 | Waze | Internet & Social Media | 1.83× | ||
| 03 | Qualcomm | Technology & Electronics | 1.76× | ||
| 04 | Toughened glass | Technology & Electronics | 1.74× | ||
| 05 | Angry Birds Space | Games | 1.73× | ||
| 06 | Netgear | Technology & Electronics | 1.72× | ||
| 07 | Networking hardware | Technology & Electronics | 1.62× | ||
| 08 | Sygic | Technology & Electronics | 1.61× | ||
| 09 | C (programming language) | Technology & Electronics | 1.57× | ||
| 10 | FreeCell | Games | 1.57× | ||
| 11 | Spider (solitaire) | Games | 1.57× | ||
| 12 | Digitizing | Technology & Electronics | 1.54× | ||
| 13 | Klondike (solitaire) | Games | 1.54× | ||
| 14 | Hidden camera | Home & Garden | 1.53× | ||
| 15 | Gigaset Communications | Technology & Electronics | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.01× | |
| Design Affinity | PREMIUM | 0.94× | |
| Indulgence | JOY | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.66× | |
| Patriotism | CONSERVATISM | 0.69× | |
| Price Sensitivity | PREMIUM | 0.74× |
Smartphones has an estimated audience of 4,512,102 people in Netherlands, concentrated in Zuid-Holland and North Brabant.
52.1% of Smartphones fans are female, 47.9% are male, with an average age of 44.6 years.
Smartphones fans show strongest brand affinity for Waze (1.83×), C (programming language) (1.57×), and Intercom (1.98×) over the country average.
Smartphones fans in Netherlands are most concentrated in Zuid-Holland (reach ~1M), North Brabant (reach ~700K), and North Holland (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Smartphones itself, the audience over-indexes on C (programming language) (1.57×), Intercom (1.98×), Digitizing (1.54×), and Networking hardware (1.62×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Smartphones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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