Mobile app Audience in United Kingdom
Mobile app has an estimated audience of 19,811,438 people in United Kingdom. 56.1% are female, 43.9% are male, average age 44.2. Top regions: England, South East, Yorkshire and the Humber.
The average Mobile app fan in United Kingdom is 44.2 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Demographically, the Mobile app audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster
Demographics of Mobile app fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 44.2 |
| Estimated audience size | 19,811,438 |
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 14,858,579 | 0.94× |
| South East | 2,275,238 | 0.85× |
| Yorkshire and the Humber | 2,269,585 | 1.43× |
| East of England | 1,894,250 | 1.05× |
| Scotland | 1,838,348 | 1.03× |
| South West | 1,282,957 | 0.79× |
| West Midlands | 1,274,342 | 1.5× |
| Wales | 1,143,503 | 1.01× |
| East Midlands | 1,090,008 | 0.78× |
| North East | 923,556 | 1.2× |
| North West | 855,495 | 0.4× |
| Northern Ireland | 618,117 | 1.01× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.23 |
| Indulgence | JOY | 1.17 |
| Luxury Orientation | PREMIUM | 1.07 |
| Price Sensitivity | PREMIUM | 1.06 |
| Social Media Usage | JOY | 1 |
| Design Affinity | PREMIUM | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| India | 7.0% |
| Brazil | 5.7% |
See Mobile app audiences in other countries
More Lifestyle cluster audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Food (36,602,968)
- Clothing (36,166,055)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Mobile app. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.