A data profile of the people who buy, follow and care about Social network in Belgium — modelled from more than twelve digital signal sources. Social network has an estimated audience of 4,030,852 people in Belgium.
The average Social network fan in Belgium is 42.8 years old, balanced, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Brussels, Liege.
Top brand affinities include Google, Email, Mobile phones, with strongest over-indexing on Google (1.81× the country average).
Demographically, the Social network audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Social network fan in Belgium is balanced, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Google.
The key figures that characterise the Social network profile in Belgium.
54.3% are female, 45.7% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 42.8 |
| Estimated audience size | 4,030,852 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Social network audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.1% |
| Italy | 4.9% |
Where the Social network audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~400K | 1.43× | |
| 02 | Walloon Brabant | ~100K | 1.11× | |
| 03 | Liege | ~400K | 1.10× | |
| 04 | Flemish Brabant | ~400K | 1.09× | |
| 05 | Hainaut | ~400K | 1.06× | |
| 06 | Province of Namur | ~200K | 1.03× | |
| 07 | Luxembourg | ~100K | 0.95× | |
| 08 | Antwerp | ~400K | 0.90× | |
| 09 | East Flanders | ~400K | 0.90× | |
| 10 | Limburg | ~200K | 0.85× | |
| 11 | West Flanders | ~300K | 0.80× |
The strongest cross-interests of the Social network audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Technology & Electronics | 2.13× | |||
| 02 | Crossword | Games | 1.89× | ||
| 03 | Internet & Social Media | 1.81× | |||
| 04 | Mobile phones | Technology & Electronics | 1.74× | ||
| 05 | Creative Commons | Technology & Electronics | 1.70× | ||
| 06 | Mobile game | Games | 1.67× | ||
| 07 | Mobile app | Technology & Electronics | 1.66× | ||
| 08 | Video on demand | Movies & TV | 1.64× | ||
| 09 | Fairy tale | Literature | 1.62× | ||
| 10 | Democracy | Politics & Society | 1.58× | ||
| 11 | Meteorology | Home & Garden | 1.58× | ||
| 12 | Deal of the day | Shopping | 1.56× | ||
| 13 | Bracelet | Fashion & Accessoires | 1.55× | ||
| 14 | Pizza | Food & Beverages | 1.54× | ||
| 15 | Videotelephony | Technology & Electronics | 1.54× | ||
| 16 | Necklace | Fashion & Accessoires | 1.52× | ||
| 17 | Wedding dress | Fashion & Accessoires | 1.52× | ||
| 18 | Desserts | Food & Beverages | 1.50× | ||
| 19 | Weddings | Kids & Family | 1.50× | ||
| 20 | Political science | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.25× | |
| Extroversion | THRILL | 1.23× | |
| Mindfulness | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.91× | |
| Sustainability | BALANCE | 0.92× | |
| Creativity | OPEN | 0.93× |
Social network has an estimated audience of 4,030,852 people in Belgium, concentrated in Hainaut and Brussels.
54.3% of Social network fans are female, 45.7% are male, with an average age of 42.8 years.
Social network fans show strongest brand affinity for Google (1.81×), Email (2.13×), and Mobile phones (1.74×) over the country average.
Social network fans in Belgium are most concentrated in Hainaut (reach ~400K), Brussels (reach ~400K), and Liege (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Social network itself, the audience over-indexes on Email (2.13×), Mobile phones (1.74×), Mobile app (1.66×), and Desserts (1.5×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Social network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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