A data profile of the people who buy, follow and care about Mobile phones in Belgium — modelled from more than twelve digital signal sources. Mobile phones has an estimated audience of 3,408,590 people in Belgium.
Mobile phones has an estimated audience of 3,408,590 people in Belgium. 52.1% are female, 47.9% are male, average age 43.4. Top brand affinities: Google, Smartphones, Social network, Software, Email.
Top brand affinities include Google, Smartphones, Social network, with strongest over-indexing on Google (1.79× the country average).
Demographically, the Mobile phones audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Sustainability, Social Media Usage.
The typical Mobile phones fan in Belgium is balanced, around 43.4 years old, with strong Sustainability tendencies and a notable affinity for Google.
The key figures that characterise the Mobile phones profile in Belgium.
52.1% are female, 47.9% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 43.4 |
| Estimated audience size | 3,408,590 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Mobile phones audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 18.3% |
| India | 5.3% |
| Brazil | 4.9% |
The strongest cross-interests of the Mobile phones audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Technology & Electronics | 2.09× | |||
| 02 | Database | Technology & Electronics | 1.96× | ||
| 03 | Mobile device | Technology & Electronics | 1.93× | ||
| 04 | Android (operating system) | Technology & Electronics | 1.90× | ||
| 05 | Smartphones | Technology & Electronics | 1.89× | ||
| 06 | Smartwatch | Technology & Electronics | 1.87× | ||
| 07 | Application software | Technology & Electronics | 1.85× | ||
| 08 | Internet & Social Media | 1.79× | |||
| 09 | Instant messaging | Internet & Social Media | 1.78× | ||
| 10 | Tablet computers | Technology & Electronics | 1.78× | ||
| 11 | Social network | Internet & Social Media | 1.74× | ||
| 12 | World Wide Web | Internet & Social Media | 1.69× | ||
| 13 | Free software | Technology & Electronics | 1.67× | ||
| 14 | Cloud computing | Technology & Electronics | 1.62× | ||
| 15 | Mobile app | Technology & Electronics | 1.61× | ||
| 16 | Online advertising | Business & Career | 1.61× | ||
| 17 | Credit cards | Business & Career | 1.58× | ||
| 18 | Software | Technology & Electronics | 1.57× | ||
| 19 | Mobile game | Games | 1.56× | ||
| 20 | Videotelephony | Technology & Electronics | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.06× | |
| Social Media Usage | JOY | 0.87× | |
| Early Adopter Mentality | POWER | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.57× | |
| Design Affinity | PREMIUM | 0.74× | |
| Travelling | THRILL | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Mobile phones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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