A data profile of the people who buy, follow and care about Credit cards in Belgium — modelled from more than twelve digital signal sources. Credit cards has an estimated audience of 1,215,363 people in Belgium.
Credit cards has an estimated audience of 1,215,363 people in Belgium. 47.0% are female, 53.0% are male, average age 45.9. Top brand affinities: Colruyt (supermarket), Aldi, Albert Heijn, AutoScout24, Financial services.
Top brand affinities include Colruyt (supermarket), Aldi, Albert Heijn, with strongest over-indexing on Colruyt (supermarket) (1.52× the country average).
Demographically, the Credit cards audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Credit cards fan in Belgium is balanced, around 45.9 years old, with strong Social Media Usage tendencies and a notable affinity for Colruyt (supermarket).
The key figures that characterise the Credit cards profile in Belgium.
47.0% are female, 53.0% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 45.9 |
| Estimated audience size | 1,215,363 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Credit cards audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 19.8% |
| India | 5.2% |
| Brazil | 5.2% |
The strongest cross-interests of the Credit cards audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Loyalty program | Shopping | 3.69× | ||
| 02 | Saving | Business & Career | 3.09× | ||
| 03 | Loan | Business & Career | 3.06× | ||
| 04 | Financial services | Business & Career | 2.59× | ||
| 05 | Discounting | Shopping | 2.27× | ||
| 06 | Credit (finance) | Business & Career | 2.22× | ||
| 07 | Electronic funds transfer | Business & Career | 2.06× | ||
| 08 | Mortgage loans | Business & Career | 1.93× | ||
| 09 | Beobank | Business & Career | 1.73× | ||
| 10 | Insurance | Business & Career | 1.72× | ||
| 11 | Solar panel | Home & Garden | 1.67× | ||
| 12 | Mattress | Home & Garden | 1.64× | ||
| 13 | Bedding | Home & Garden | 1.56× | ||
| 14 | Jumbo (supermarket) | Shopping | 1.55× | ||
| 15 | Casino 777 | Games | 1.54× | ||
| 16 | Brussels Airlines | Travel & Leisure | 1.53× | ||
| 17 | Colruyt (supermarket) | Food & Beverages | 1.52× | ||
| 18 | Aldi | Shopping | 1.52× | ||
| 19 | Albert Heijn | Shopping | 1.52× | ||
| 20 | AutoScout24 | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.00× | |
| Travelling | THRILL | 0.93× | |
| Patriotism | CONSERVATISM | 0.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.53× | |
| Pet Ownership | JOY | 0.54× | |
| Design Affinity | PREMIUM | 0.58× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Credit cards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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