A data profile of the people who buy, follow and care about Insurance in Belgium — modelled from more than twelve digital signal sources. Insurance has an estimated audience of 1,934,596 people in Belgium.
Insurance has an estimated audience of 1,934,596 people in Belgium. 50.0% are female, 50.0% are male, average age 45.8. Top brand affinities: Colruyt (supermarket), Carrefour, Brussels Airlines, Financial services, Spar (retailer).
Top brand affinities include Colruyt (supermarket), Carrefour, Brussels Airlines, with strongest over-indexing on Colruyt (supermarket) (1.71× the country average).
Demographically, the Insurance audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Social Media Usage, Pet Ownership.
The typical Insurance fan in Belgium is balanced, around 45.8 years old, with strong Social Media Usage tendencies and a notable affinity for Colruyt (supermarket).
The key figures that characterise the Insurance profile in Belgium.
50.0% are female, 50.0% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 45.8 |
| Estimated audience size | 1,934,596 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 39% |
of the worldwide Insurance audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 4.5% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Insurance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | AXA | Business & Career | 2.45× | ||
| 02 | Scarlet | Technology & Electronics | 2.20× | ||
| 03 | Spar (retailer) | Shopping | 2.15× | ||
| 04 | Financial services | Business & Career | 2.11× | ||
| 05 | General Motors | Cars & Mobility | 1.96× | ||
| 06 | Home automation | Technology & Electronics | 1.91× | ||
| 07 | Power tool | Home & Garden | 1.85× | ||
| 08 | Credit (finance) | Business & Career | 1.85× | ||
| 09 | Sink | Home & Garden | 1.82× | ||
| 10 | Brussels Airlines | Travel & Leisure | 1.74× | ||
| 11 | Vacuum cleaner | Home & Garden | 1.72× | ||
| 12 | Colruyt (supermarket) | Food & Beverages | 1.71× | ||
| 13 | Electronic funds transfer | Business & Career | 1.69× | ||
| 14 | Hypermarket | Shopping | 1.64× | ||
| 15 | La Redoute | Shopping | 1.64× | ||
| 16 | Linens | Home & Garden | 1.64× | ||
| 17 | Credit cards | Business & Career | 1.59× | ||
| 18 | Carrefour | Shopping | 1.52× | ||
| 19 | CAC 40 | Business & Career | 1.51× | ||
| 20 | Solar panel | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.01× | |
| Pet Ownership | JOY | 0.85× | |
| Travelling | THRILL | 0.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.33× | |
| Early Adopter Mentality | POWER | 0.43× | |
| Design Affinity | PREMIUM | 0.51× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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