Rascasse Audience Intelligence

Solar panel Audience in Belgium

A data profile of the people who buy, follow and care about Solar panel in Belgium — modelled from more than twelve digital signal sources. Solar panel has an estimated audience of 1,138,741 people in Belgium.

Solar panel has an estimated audience of 1,138,741 people in Belgium. 42.8% are female, 57.2% are male, average age 47.3. Top brand affinities: Engie, Solar energy, Fluvius, Energy, RTL Info.

Top brand affinities include Engie, Solar energy, Fluvius, with strongest over-indexing on Engie (2.29× the country average).

Demographically, the Solar panel audience skews more male with an average age of 47.3, and over-indexes on personality traits such as Urban Lifestyle, Patriotism.

The typical Solar panel fan in Belgium is more male, around 47.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Engie.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Solar panel profile in Belgium.

Audience size
1.1M
in Belgium
Gender
42.8%
57.2% male
Age
47.3
average years
Country rank
#715
Topic in Belgium
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Solar panel fans

42.8% are female, 57.2% are male, average age 47.3.

Fig. 02

Gender split

42.8%
Female
57.2%
Male
Demographic split for Solar panel audience in Belgium
MetricValue
Female42.8%
Male57.2%
Average age47.3
Estimated audience size1,138,741
Fig. 03

Age distribution

Ø 47.3
average years
Age distribution of the Solar panel audience in Belgium
Age bracketShare%
16-196%
20-2912%
30-3916%
40-4923%
50+43%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Solar panel audience comes from Belgium.

Worldwide audience distribution share by country for Solar panel
CountryShare
United States22.7%
Germany6.1%
United Kingdom5.7%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Solar panel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Solar panel audience
#·InterestCategoryAffinity×
01Solar cellHome & Garden3.89×
02Photovoltaic systemHome & Garden3.88×
03PhotovoltaicsHome & Garden3.47×
04Solar powerHome & Garden2.94×
05Solar energyHome & Garden2.71×
06Efficient energy useTechnology & Electronics2.64×
07HVACHome & Garden2.37×
08Sustainable energyHome & Garden2.30×
09EngieHome & Garden2.29×
10Renewable energyBusiness & Career2.16×
11RTL InfoMovies & TV2.11×
12FluviusHome & Garden2.00×
13EnecoHome & Garden1.96×
14DH.beInternet & Social Media1.92×
15EnergyHome & Garden1.85×
16RTBF InfoMovies & TV1.85×
17BNP Paribas FortisBusiness & Career1.59×
18ElectricityHome & Garden1.58×
19SUVsCars & Mobility1.55×
20Association without lucrative purposeBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Solar panel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Solar panel audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.28×
PatriotismCONSERVATISM1.13×
Social Media UsageJOY1.11×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Solar panel audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.90×
Pet OwnershipJOY0.95×
TravellingTHRILL0.95×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Belgium who actively search for Solar panel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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