A data profile of the people who buy, follow and care about RTL Info in Belgium — modelled from more than twelve digital signal sources. RTL Info has an estimated audience of 1,634,090 people in Belgium.
The average RTL Info fan in Belgium is 40.4 years old, more female, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Liege, Province of Namur.
Top brand affinities include Brico, Snapchat, Convenience store, with strongest over-indexing on Brico (1.54× the country average).
Demographically, the RTL Info audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical RTL Info fan in Belgium is more female, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Brico.
The key figures that characterise the RTL Info profile in Belgium.
57.2% are female, 42.8% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 40.4 |
| Estimated audience size | 1,634,090 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide RTL Info audience comes from Belgium.
| Country | Share |
|---|---|
| Belgium | 58.2% |
| France | 31.2% |
| Luxembourg | 1.8% |
Where the RTL Info audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Walloon Brabant | ~90K | 2.05× | |
| 02 | Liege | ~300K | 1.92× | |
| 03 | Province of Namur | ~100K | 1.86× | |
| 04 | Hainaut | ~300K | 1.80× | |
| 05 | Luxembourg | ~50K | 1.23× | |
| 06 | Brussels | ~100K | 1.15× | |
| 07 | Flemish Brabant | ~80K | 0.56× | |
| 08 | Antwerp | ~40K | 0.21× | |
| 09 | West Flanders | ~10K | 0.11× | |
| 10 | East Flanders | ~10K | 0.08× | |
| 11 | Limburg | ~5K | 0.06× |
The strongest cross-interests of the RTL Info audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Solar cell | Home & Garden | 3.76× | ||
| 02 | Convenience store | Food & Beverages | 2.48× | ||
| 03 | Photovoltaics | Home & Garden | 2.39× | ||
| 04 | Boulanger | Shopping | 2.21× | ||
| 05 | Virtual reality | Technology & Electronics | 2.12× | ||
| 06 | R. Charleroi S.C. | Sports | 2.12× | ||
| 07 | Solar panel | Home & Garden | 2.11× | ||
| 08 | Patrick Bruel | Music & Radio | 2.03× | ||
| 09 | HVAC | Home & Garden | 1.75× | ||
| 10 | Hardware store | Home & Garden | 1.70× | ||
| 11 | Pharmacy | Business & Career | 1.68× | ||
| 12 | Sports club | Sports | 1.63× | ||
| 13 | Telecommunication | Technology & Electronics | 1.59× | ||
| 14 | Intermarché | Shopping | 1.59× | ||
| 15 | Innovation | Business & Career | 1.57× | ||
| 16 | Snapchat | Internet & Social Media | 1.55× | ||
| 17 | Brico | Home & Garden | 1.54× | ||
| 18 | Retro style | Fashion & Accessoires | 1.52× | ||
| 19 | Orange | Technology & Electronics | 1.51× | ||
| 20 | Organic farming | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.68× | |
| Convenience Orientation | PREMIUM | 1.42× | |
| Need for Security | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.79× | |
| Creativity | OPEN | 0.89× | |
| Early Adopter Mentality | POWER | 0.89× |
RTL Info has an estimated audience of 1,634,090 people in Belgium, concentrated in Hainaut and Liege.
57.2% of RTL Info fans are female, 42.8% are male, with an average age of 40.4 years.
RTL Info fans show strongest brand affinity for Brico (1.54×), Snapchat (1.55×), and Convenience store (2.48×) over the country average.
RTL Info fans in Belgium are most concentrated in Hainaut (reach ~300K), Liege (reach ~300K), and Province of Namur (reach ~100K). These three regions account for the largest share of the active audience.
Beyond RTL Info itself, the audience over-indexes on Snapchat (1.55×), Convenience store (2.48×), Boulanger (2.21×), and Solar panel (2.11×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for RTL Info. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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