A data profile of the people who buy, follow and care about Retro style in Belgium — modelled from more than twelve digital signal sources. Retro style has an estimated audience of 1,283,905 people in Belgium.
Retro style has an estimated audience of 1,283,905 people in Belgium. 63.6% are female, 36.4% are male, average age 40.3. Top brand affinities: Aldi, Immoweb, Albert Heijn, IKEA, Hubo.
Top brand affinities include Aldi, Immoweb, Albert Heijn, with strongest over-indexing on Aldi (1.75× the country average).
Demographically, the Retro style audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
The typical Retro style fan in Belgium is more female, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Aldi.
The key figures that characterise the Retro style profile in Belgium.
63.6% are female, 36.4% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 40.3 |
| Estimated audience size | 1,283,905 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Retro style audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 10.7% |
| China | 6.9% |
The strongest cross-interests of the Retro style audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | COS | Shopping | 3.89× | ||
| 02 | Vintage | Fashion & Accessoires | 3.80× | ||
| 03 | Vintage clothing | Fashion & Accessoires | 3.20× | ||
| 04 | Uniqlo | Shopping | 2.48× | ||
| 05 | Meditation | Health | 2.05× | ||
| 06 | Zara | Shopping | 1.95× | ||
| 07 | H&M | Shopping | 1.93× | ||
| 08 | Albert Heijn | Shopping | 1.90× | ||
| 09 | Spotify | Internet & Social Media | 1.82× | ||
| 10 | Italy | Travel & Leisure | 1.82× | ||
| 11 | Aldi | Shopping | 1.75× | ||
| 12 | Immoweb | Home & Garden | 1.73× | ||
| 13 | Bol.com | Shopping | 1.72× | ||
| 14 | Electronic music | Music & Radio | 1.71× | ||
| 15 | A.S.Adventure | Shopping | 1.65× | ||
| 16 | Primark | Shopping | 1.65× | ||
| 17 | Sporza | Sports | 1.63× | ||
| 18 | Netherlands | Travel & Leisure | 1.55× | ||
| 19 | IKEA | Home & Garden | 1.51× | ||
| 20 | Hubo | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.16× | |
| Early Adopter Mentality | POWER | 1.97× | |
| Design Affinity | PREMIUM | 1.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.98× | |
| Travelling | THRILL | 1.22× | |
| Social Media Usage | JOY | 1.31× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Retro style. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.