A data profile of the people who buy, follow and care about Sporza in Belgium — modelled from more than twelve digital signal sources. Sporza has an estimated audience of 2,608,016 people in Belgium.
The average Sporza fan in Belgium is 39.4 years old, more male, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, West Flanders, Antwerp.
Top brand affinities include Unibet, Royale Union Saint-Gilloise, FIFA World Cup, with strongest over-indexing on Unibet (9.03× the country average).
Demographically, the Sporza audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Sporza fan in Belgium is more male, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for Unibet.
The key figures that characterise the Sporza profile in Belgium.
22.3% are female, 77.7% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 22.3% |
| Male | 77.7% |
| Average age | 39.4 |
| Estimated audience size | 2,608,016 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 18% | |
| 50+ | 24% |
of the worldwide Sporza audience comes from Belgium.
| Country | Share |
|---|---|
| Belgium | 86.9% |
| Netherlands | 3.6% |
| Spain | 1.8% |
Where the Sporza audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Flanders | ~500K | 2.35× | |
| 02 | East Flanders | ~600K | 2.11× | |
| 03 | Limburg | ~200K | 2.00× | |
| 04 | Antwerp | ~500K | 1.89× | |
| 05 | Flemish Brabant | ~300K | 1.53× | |
| 06 | Brussels | ~90K | 0.46× | |
| 07 | Luxembourg | ~10K | 0.17× | |
| 08 | Walloon Brabant | ~10K | 0.17× | |
| 09 | Hainaut | ~30K | 0.13× | |
| 10 | Liege | ~30K | 0.12× | |
| 11 | Province of Namur | ~10K | 0.11× |
The strongest cross-interests of the Sporza audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Unibet | Games | 9.03× | ||
| 02 | Royale Union Saint-Gilloise | Sports | 6.70× | ||
| 03 | Cercle Brugge K.S.V. | Sports | 6.70× | ||
| 04 | Belgian Pro League | Sports | 6.70× | ||
| 05 | K.V.C. Westerlo | Sports | 6.70× | ||
| 06 | KAS Eupen | Sports | 6.70× | ||
| 07 | Romelu Lukaku | Sports | 5.85× | ||
| 08 | Vincent Kompany | Sports | 5.83× | ||
| 09 | R. Charleroi S.C. | Sports | 5.45× | ||
| 10 | Ligue 1 | Sports | 5.43× | ||
| 11 | Kevin De Bruyne | Sports | 4.92× | ||
| 12 | Bwin | Games | 4.64× | ||
| 13 | FIFA World Cup | Sports | 3.63× | ||
| 14 | Standard Liège | Sports | 3.17× | ||
| 15 | UEFA Champions League | Sports | 3.00× | ||
| 16 | R.S.C. Anderlecht | Sports | 2.81× | ||
| 17 | Real Madrid C.F. | Sports | 2.27× | ||
| 18 | Club Brugge KV | Sports | 2.01× | ||
| 19 | McDonald's | Food & Beverages | 1.60× | ||
| 20 | Netherlands | Travel & Leisure | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.42× | |
| Need for Security | CONSERVATISM | 1.38× | |
| Spirituality | BALANCE | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.46× | |
| DIY Mentality | THRILL | 0.64× | |
| Mindfulness | BALANCE | 0.68× |
Sporza has an estimated audience of 2,608,016 people in Belgium, concentrated in East Flanders and West Flanders.
22.3% of Sporza fans are female, 77.7% are male, with an average age of 39.4 years.
Sporza fans show strongest brand affinity for Unibet (9.03×), Royale Union Saint-Gilloise (6.7×), and FIFA World Cup (3.63×) over the country average.
Sporza fans in Belgium are most concentrated in East Flanders (reach ~600K), West Flanders (reach ~500K), and Antwerp (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Sporza itself, the audience over-indexes on Royale Union Saint-Gilloise (6.7×), FIFA World Cup (3.63×), Bwin (4.64×), and Cercle Brugge K.S.V. (6.7×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Sporza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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