A data profile of the people who buy, follow and care about UEFA Champions League in Belgium — modelled from more than twelve digital signal sources. UEFA Champions League has an estimated audience of 2,223,547 people in Belgium.
The average UEFA Champions League fan in Belgium is 37.2 years old, more male, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, Liege, Hainaut.
Top brand affinities include Sporza, Club Brugge KV, Challenger Pro League, with strongest over-indexing on Sporza (3.0× the country average).
Demographically, the UEFA Champions League audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Travelling, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical UEFA Champions League fan in Belgium is more male, around 37.2 years old, with strong Travelling tendencies and a notable affinity for Sporza.
The key figures that characterise the UEFA Champions League profile in Belgium.
30.5% are female, 69.5% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 30.5% |
| Male | 69.5% |
| Average age | 37.2 |
| Estimated audience size | 2,223,547 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 21% | |
| 30-39 | 16% | |
| 40-49 | 16% | |
| 50+ | 20% |
of the worldwide UEFA Champions League audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 8.8% |
| Italy | 7.7% |
| Brazil | 7.2% |
Where the UEFA Champions League audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~200K | 1.25× | |
| 02 | Liege | ~200K | 1.23× | |
| 03 | Antwerp | ~300K | 1.09× | |
| 04 | Flemish Brabant | ~200K | 1.06× | |
| 05 | Walloon Brabant | ~60K | 0.98× | |
| 06 | Hainaut | ~200K | 0.95× | |
| 07 | Limburg | ~100K | 0.92× | |
| 08 | East Flanders | ~200K | 0.91× | |
| 09 | West Flanders | ~200K | 0.90× | |
| 10 | Province of Namur | ~90K | 0.87× | |
| 11 | Luxembourg | ~50K | 0.85× |
The strongest cross-interests of the UEFA Champions League audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Challenger Pro League | Sports | 4.26× | ||
| 02 | UEFA Europa League | Sports | 3.41× | ||
| 03 | SK Beveren | Sports | 3.33× | ||
| 04 | UEFA Conference League | Sports | 3.05× | ||
| 05 | Sporza | Sports | 3.00× | ||
| 06 | Royale Union Saint-Gilloise | Sports | 3.00× | ||
| 07 | FC Bayern Munich | Sports | 2.90× | ||
| 08 | Manchester City F.C. | Sports | 2.89× | ||
| 09 | Juventus F.C. | Sports | 2.89× | ||
| 10 | Real Madrid C.F. | Sports | 2.69× | ||
| 11 | Cercle Brugge | Sports | 2.53× | ||
| 12 | Premier League | Sports | 2.52× | ||
| 13 | Competition | Business & Career | 2.51× | ||
| 14 | Bwin | Games | 2.30× | ||
| 15 | FIFA World Cup 2026 | Sports | 2.28× | ||
| 16 | Standard Liège | Sports | 2.12× | ||
| 17 | Club Brugge KV | Sports | 2.05× | ||
| 18 | R.S.C. Anderlecht | Sports | 2.03× | ||
| 19 | FIFA World Cup | Sports | 2.01× | ||
| 20 | Soccer | Sports | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.19× | |
| Social Media Usage | JOY | 1.15× | |
| Design Affinity | PREMIUM | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.62× | |
| Early Adopter Mentality | POWER | 0.66× | |
| Patriotism | CONSERVATISM | 0.73× |
UEFA Champions League has an estimated audience of 2,223,547 people in Belgium, concentrated in Antwerp and Liege.
30.5% of UEFA Champions League fans are female, 69.5% are male, with an average age of 37.2 years.
UEFA Champions League fans show strongest brand affinity for Sporza (3.0×), Club Brugge KV (2.05×), and Challenger Pro League (4.26×) over the country average.
UEFA Champions League fans in Belgium are most concentrated in Antwerp (reach ~300K), Liege (reach ~200K), and Hainaut (reach ~200K). These three regions account for the largest share of the active audience.
Beyond UEFA Champions League itself, the audience over-indexes on Club Brugge KV (2.05×), Challenger Pro League (4.26×), Real Madrid C.F. (2.69×), and SK Beveren (3.33×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for UEFA Champions League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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