Rascasse Audience Intelligence

Challenger Pro League Audience in Belgium

A data profile of the people who buy, follow and care about Challenger Pro League in Belgium — modelled from more than twelve digital signal sources. Challenger Pro League has an estimated audience of 1,149,708 people in Belgium.

The average Challenger Pro League fan in Belgium is 38.5 years old, more male, and lives primarily in West Flanders.

The audience is concentrated in West Flanders, East Flanders, Antwerp.

Top brand affinities include FIFA World Cup, UEFA Champions League, Eredivisie, with strongest over-indexing on FIFA World Cup (4.46× the country average).

Demographically, the Challenger Pro League audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Spirituality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.

The typical Challenger Pro League fan in Belgium is more male, around 38.5 years old, with strong Spirituality tendencies and a notable affinity for FIFA World Cup.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Challenger Pro League profile in Belgium.

Audience size
1.1M
in Belgium
Gender
34.6%
65.4% male
Age
38.5
average years
Country rank
#703
Event in Belgium
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Challenger Pro League fans

34.6% are female, 65.4% are male, average age 38.5.

Fig. 02

Gender split

34.6%
Female
65.4%
Male
Demographic split for Challenger Pro League audience in Belgium
MetricValue
Female34.6%
Male65.4%
Average age38.5
Estimated audience size1,149,708
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Challenger Pro League audience in Belgium
Age bracketShare%
16-1926%
20-2919%
30-3914%
40-4917%
50+24%
Fig. 04

Worldwide distribution

90.2%

of the worldwide Challenger Pro League audience comes from Belgium.

Worldwide audience distribution share by country for Challenger Pro League
CountryShare
Belgium90.2%
Spain1.3%
Netherlands1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Belgium average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Challenger Pro League audience in Belgium is strongest.

Fig. 05

Top regions by affinity

Challenger Pro League fans by region: top regions in Belgium
#RegionReachAffinity×
01West Flanders~200K1.86×
02Liege~100K1.48×
03East Flanders~200K1.47×
04Antwerp~100K1.24×
05Limburg~60K1.15×
06Hainaut~100K0.87×
07Flemish Brabant~70K0.67×
08Walloon Brabant~20K0.63×
09Brussels~50K0.59×
10Province of Namur~30K0.57×
11Luxembourg~20K0.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Challenger Pro League audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Challenger Pro League audience
#·InterestCategoryAffinity×
01EredivisieSports14.56×
02BundesligaSports6.96×
03VoetbalprimeurSports6.54×
04UEFA Europa LeagueSports6.21×
05UnibetGames6.15×
06La LigaSports5.94×
07NeymarSports5.75×
08Premier LeagueSports4.83×
09Kevin De BruyneSports4.83×
10Serie ASports4.79×
11Ligue 1Sports4.56×
12FIFA World CupSports4.46×
13UEFA Champions LeagueSports4.26×
14Royale Union Saint-GilloiseSports4.15×
15Cercle Brugge K.S.V.Sports4.15×
16BwinGames3.36×
17Standard LiègeSports3.35×
18McDonald'sFood & Beverages1.75×
19NetherlandsTravel & Leisure1.70×
20Albert HeijnShopping1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Challenger Pro League audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Challenger Pro League audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.30×
Risk AppetiteTHRILL1.14×
Need for SecurityCONSERVATISM1.10×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Challenger Pro League audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.52×
ExtroversionTHRILL0.55×
DIY MentalityTHRILL0.56×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Challenger Pro League have in Belgium?

Challenger Pro League has an estimated audience of 1,149,708 people in Belgium, concentrated in West Flanders and East Flanders.

02

What is the gender split and age of Challenger Pro League fans?

34.6% of Challenger Pro League fans are female, 65.4% are male, with an average age of 38.5 years.

03

Which brands do Challenger Pro League fans like most?

Challenger Pro League fans show strongest brand affinity for FIFA World Cup (4.46×), UEFA Champions League (4.26×), and Eredivisie (14.56×) over the country average.

04

Where do Challenger Pro League fans live in Belgium?

Challenger Pro League fans in Belgium are most concentrated in West Flanders (reach ~200K), East Flanders (reach ~200K), and Antwerp (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Challenger Pro League fans also like?

Beyond Challenger Pro League itself, the audience over-indexes on UEFA Champions League (4.26×), Eredivisie (14.56×), UEFA Europa League (6.21×), and Bundesliga (6.96×) compared to the Belgium average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Belgium who actively search for Challenger Pro League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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