Rascasse Audience Intelligence

Club Brugge KV Audience in Belgium

A data profile of the people who buy, follow and care about Club Brugge KV in Belgium — modelled from more than twelve digital signal sources. Club Brugge KV has an estimated audience of 5,280,577 people in Belgium.

Club Brugge KV has an estimated audience of 5,280,577 people in Belgium. 34.8% are female, 65.2% are male, average age 43.3. Top brand affinities: Het Laatste Nieuws, Albert Heijn, Het Nieuwsblad, Aldi, Royal Antwerp F.C..

Top brand affinities include Het Laatste Nieuws, Albert Heijn, Het Nieuwsblad, with strongest over-indexing on Het Laatste Nieuws (2.19× the country average).

Demographically, the Club Brugge KV audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Travelling, Design Affinity.

The typical Club Brugge KV fan in Belgium is more male, around 43.3 years old, with strong Travelling tendencies and a notable affinity for Het Laatste Nieuws.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Club Brugge KV profile in Belgium.

Audience size
5.3M
in Belgium
Gender
34.8%
65.2% male
Age
43.3
average years
Country rank
#50
Team in Belgium
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Club Brugge KV fans

34.8% are female, 65.2% are male, average age 43.3.

Fig. 02

Gender split

34.8%
Female
65.2%
Male
Demographic split for Club Brugge KV audience in Belgium
MetricValue
Female34.8%
Male65.2%
Average age43.3
Estimated audience size5,280,577
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Club Brugge KV audience in Belgium
Age bracketShare%
16-1914%
20-2916%
30-3916%
40-4920%
50+34%
Fig. 04

Worldwide distribution

31.8%

of the worldwide Club Brugge KV audience comes from Belgium.

Worldwide audience distribution share by country for Club Brugge KV
CountryShare
Belgium31.8%
Brazil4.3%
France4.3%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Club Brugge KV audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Club Brugge KV audience
#·InterestCategoryAffinity×
01Cercle Brugge K.S.V.Sports5.47×
02Royal Antwerp F.C.Sports5.00×
03VoetbalprimeurSports4.99×
04VoetbalNieuws.beSports4.72×
05K.A.A. GentSports4.20×
06K.R.C. GenkSports3.29×
07R.S.C. AnderlechtSports3.16×
08Albert HeijnShopping2.52×
09VtmMovies & TV2.50×
10Mathieu Van der PoelSports2.39×
11Het NieuwsbladNews2.26×
12Het Laatste NieuwsNews2.19×
13AldiShopping2.04×
14SporzaSports2.01×
15De StandaardNews1.98×
16De MorgenNews1.95×
17Wout Van AertSports1.82×
18De TijdNews1.78×
19SoccerSports1.63×
20De StaandardNews1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Club Brugge KV audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Club Brugge KV audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.29×
Design AffinityPREMIUM0.88×
Social Media UsageJOY0.83×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Club Brugge KV audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.28×
Pet OwnershipJOY0.68×
Social Media UsageJOY0.83×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Belgium who actively search for Club Brugge KV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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