A data profile of the people who buy, follow and care about Club Brugge KV in Belgium — modelled from more than twelve digital signal sources. Club Brugge KV has an estimated audience of 5,280,577 people in Belgium.
Club Brugge KV has an estimated audience of 5,280,577 people in Belgium. 34.8% are female, 65.2% are male, average age 43.3. Top brand affinities: Het Laatste Nieuws, Albert Heijn, Het Nieuwsblad, Aldi, Royal Antwerp F.C..
Top brand affinities include Het Laatste Nieuws, Albert Heijn, Het Nieuwsblad, with strongest over-indexing on Het Laatste Nieuws (2.19× the country average).
Demographically, the Club Brugge KV audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Travelling, Design Affinity.
The typical Club Brugge KV fan in Belgium is more male, around 43.3 years old, with strong Travelling tendencies and a notable affinity for Het Laatste Nieuws.
The key figures that characterise the Club Brugge KV profile in Belgium.
34.8% are female, 65.2% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 34.8% |
| Male | 65.2% |
| Average age | 43.3 |
| Estimated audience size | 5,280,577 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 20% | |
| 50+ | 34% |
The strongest cross-interests of the Club Brugge KV audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cercle Brugge K.S.V. | Sports | 5.47× | ||
| 02 | Royal Antwerp F.C. | Sports | 5.00× | ||
| 03 | Voetbalprimeur | Sports | 4.99× | ||
| 04 | VoetbalNieuws.be | Sports | 4.72× | ||
| 05 | K.A.A. Gent | Sports | 4.20× | ||
| 06 | K.R.C. Genk | Sports | 3.29× | ||
| 07 | R.S.C. Anderlecht | Sports | 3.16× | ||
| 08 | Albert Heijn | Shopping | 2.52× | ||
| 09 | Vtm | Movies & TV | 2.50× | ||
| 10 | Mathieu Van der Poel | Sports | 2.39× | ||
| 11 | Het Nieuwsblad | News | 2.26× | ||
| 12 | Het Laatste Nieuws | News | 2.19× | ||
| 13 | Aldi | Shopping | 2.04× | ||
| 14 | Sporza | Sports | 2.01× | ||
| 15 | De Standaard | News | 1.98× | ||
| 16 | De Morgen | News | 1.95× | ||
| 17 | Wout Van Aert | Sports | 1.82× | ||
| 18 | De Tijd | News | 1.78× | ||
| 19 | Soccer | Sports | 1.63× | ||
| 20 | De Staandard | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.29× | |
| Design Affinity | PREMIUM | 0.88× | |
| Social Media Usage | JOY | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.28× | |
| Pet Ownership | JOY | 0.68× | |
| Social Media Usage | JOY | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Club Brugge KV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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