A data profile of the people who buy, follow and care about Soccer in Belgium — modelled from more than twelve digital signal sources. Soccer has an estimated audience of 4,361,343 people in Belgium.
Soccer has an estimated audience of 4,361,343 people in Belgium. 43.1% are female, 56.9% are male, average age 42.3. Top brand affinities: university maryland, De Gelderlander, Trooper (band), Abondance, Haute-Savoie, Passive solar building design.
Top brand affinities include university maryland, De Gelderlander, Trooper (band), with strongest over-indexing on university maryland (1.83× the country average).
Demographically, the Soccer audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.
The typical Soccer fan in Belgium is more male, around 42.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for university maryland.
The key figures that characterise the Soccer profile in Belgium.
43.1% are female, 56.9% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 42.3 |
| Estimated audience size | 4,361,343 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Soccer audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 15.3% |
| Brazil | 5.8% |
| Italy | 5.7% |
The strongest cross-interests of the Soccer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | university maryland | Business & Career | 1.83× | ||
| 02 | Trooper (band) | Music & Radio | 1.82× | ||
| 03 | Haier | Home & Garden | 1.79× | ||
| 04 | Beau Monde | News | 1.77× | ||
| 05 | Abondance, Haute-Savoie | Travel & Leisure | 1.74× | ||
| 06 | De Gelderlander | News | 1.73× | ||
| 07 | Passive solar building design | Home & Garden | 1.73× | ||
| 08 | Bulthaup | Home & Garden | 1.68× | ||
| 09 | Montbéliard | Travel & Leisure | 1.66× | ||
| 10 | Eigen Huis & Tuin | Movies & TV | 1.63× | ||
| 11 | Belfort | Travel & Leisure | 1.62× | ||
| 12 | Bedrock | Home & Garden | 1.62× | ||
| 13 | Terracotta | Home & Garden | 1.60× | ||
| 14 | Diyarbakır | Travel & Leisure | 1.60× | ||
| 15 | Brabants Dagblad | News | 1.53× | ||
| 16 | Eindhovens Dagblad | News | 1.52× | ||
| 17 | Autostrade of Italy | Cars & Mobility | 1.52× | ||
| 18 | Cats and Dogs | Pets & Animals | 1.52× | ||
| 19 | Onet.pl | News | 1.51× | ||
| 20 | La Dépêche du Midi | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.83× | |
| Travelling | THRILL | 0.80× | |
| Pet Ownership | JOY | 0.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.42× | |
| Social Media Usage | JOY | 0.61× | |
| Design Affinity | PREMIUM | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Soccer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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