A data profile of the people who buy, follow and care about De Tijd in Belgium — modelled from more than twelve digital signal sources. De Tijd has an estimated audience of 3,095,590 people in Belgium.
The average De Tijd fan in Belgium is 45.8 years old, more male, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, West Flanders, Antwerp.
Top brand affinities include Club Brugge KV, Sustainable energy, Innovation, with strongest over-indexing on Club Brugge KV (1.78× the country average).
Demographically, the De Tijd audience skews more male with an average age of 45.8, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical De Tijd fan in Belgium is more male, around 45.8 years old, with strong Sustainability tendencies and a notable affinity for Club Brugge KV.
The key figures that characterise the De Tijd profile in Belgium.
43.3% are female, 56.7% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 45.8 |
| Estimated audience size | 3,095,590 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide De Tijd audience comes from Belgium.
| Country | Share |
|---|---|
| Belgium | 85.1% |
| Netherlands | 5.8% |
| France | 1.5% |
Where the De Tijd audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Flanders | ~700K | 2.56× | |
| 02 | East Flanders | ~700K | 2.24× | |
| 03 | Antwerp | ~600K | 1.76× | |
| 04 | Flemish Brabant | ~400K | 1.69× | |
| 05 | Limburg | ~200K | 1.59× | |
| 06 | Brussels | ~200K | 0.72× | |
| 07 | Luxembourg | ~20K | 0.21× | |
| 08 | Walloon Brabant | ~20K | 0.20× | |
| 09 | Province of Namur | ~20K | 0.16× | |
| 10 | Liege | ~30K | 0.12× | |
| 11 | Hainaut | ~40K | 0.11× |
The strongest cross-interests of the De Tijd audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Advocaat | Food & Beverages | 5.10× | ||
| 02 | Sustainable energy | Home & Garden | 3.20× | ||
| 03 | Asset management | Business & Career | 2.72× | ||
| 04 | Business class | Travel & Leisure | 2.40× | ||
| 05 | Renewable energy | Business & Career | 2.37× | ||
| 06 | Tesla Motors | Cars & Mobility | 2.37× | ||
| 07 | Innovation | Business & Career | 2.36× | ||
| 08 | Garden furniture | Home & Garden | 2.28× | ||
| 09 | Career development | Business & Career | 2.15× | ||
| 10 | First-time buyer | Shopping | 2.01× | ||
| 11 | K.A.A. Gent | Sports | 2.00× | ||
| 12 | Royal Antwerp F.C. | Sports | 1.99× | ||
| 13 | Bicycle touring | Sports | 1.92× | ||
| 14 | KV Mechelen | Sports | 1.90× | ||
| 15 | Luxury real estate | Business & Career | 1.88× | ||
| 16 | Club Brugge KV | Sports | 1.78× | ||
| 17 | Online newspaper | News | 1.74× | ||
| 18 | K.R.C. Genk | Sports | 1.74× | ||
| 19 | Internet & Social Media | 1.66× | |||
| 20 | Tour de France | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.95× | |
| Early Adopter Mentality | POWER | 1.77× | |
| Quality Awareness | PREMIUM | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.80× | |
| Spirituality | BALANCE | 0.88× | |
| Price Sensitivity | PREMIUM | 0.89× |
De Tijd has an estimated audience of 3,095,590 people in Belgium, concentrated in East Flanders and West Flanders.
43.3% of De Tijd fans are female, 56.7% are male, with an average age of 45.8 years.
De Tijd fans show strongest brand affinity for Club Brugge KV (1.78×), Sustainable energy (3.2×), and Innovation (2.36×) over the country average.
De Tijd fans in Belgium are most concentrated in East Flanders (reach ~700K), West Flanders (reach ~700K), and Antwerp (reach ~600K). These three regions account for the largest share of the active audience.
Beyond De Tijd itself, the audience over-indexes on Sustainable energy (3.2×), Innovation (2.36×), Renewable energy (2.37×), and Garden furniture (2.28×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for De Tijd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.