A data profile of the people who buy, follow and care about YouTube in Belgium — modelled from more than twelve digital signal sources. YouTube has an estimated audience of 9,228,761 people in Belgium.
The average YouTube fan in Belgium is 43.5 years old, balanced, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, East Flanders, Antwerp.
Top brand affinities include Video hosting service, Gourmet Foods, Gaming, with strongest over-indexing on Video hosting service (1.62× the country average).
Demographically, the YouTube audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical YouTube fan in Belgium is balanced, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Video hosting service.
The key figures that characterise the YouTube profile in Belgium.
48.7% are female, 51.3% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 43.5 |
| Estimated audience size | 9,228,761 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide YouTube audience comes from Belgium.
| Country | Share |
|---|---|
| China | 9.5% |
| United States | 4.9% |
| India | 1.4% |
Where the YouTube audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~600K | 1.12× | |
| 02 | Liege | ~800K | 1.11× | |
| 03 | Hainaut | ~900K | 1.09× | |
| 04 | Flemish Brabant | ~800K | 1.08× | |
| 05 | Province of Namur | ~400K | 1.00× | |
| 06 | Walloon Brabant | ~200K | 0.99× | |
| 07 | East Flanders | ~900K | 0.93× | |
| 08 | Antwerp | ~900K | 0.93× | |
| 09 | Limburg | ~400K | 0.93× | |
| 10 | Luxembourg | ~200K | 0.93× | |
| 11 | West Flanders | ~700K | 0.88× |
The strongest cross-interests of the YouTube audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gaming | Games | 2.35× | ||
| 02 | Anime & Cosplay | Fashion & Accessoires | 2.25× | ||
| 03 | Makeup &hair | Beauty & Wellness | 2.06× | ||
| 04 | Beauty Makeup | Beauty & Wellness | 1.95× | ||
| 05 | Beauty tips | Beauty & Wellness | 1.83× | ||
| 06 | Gourmet Foods | Food & Beverages | 1.73× | ||
| 07 | Sportswear (fashion) | Fashion & Accessoires | 1.71× | ||
| 08 | Facial care | Beauty & Wellness | 1.68× | ||
| 09 | Marriage proposal | Kids & Family | 1.67× | ||
| 10 | Nondestructive testing | Business & Career | 1.66× | ||
| 11 | Video hosting service | Technology & Electronics | 1.62× | ||
| 12 | Wedding planning | Kids & Family | 1.62× | ||
| 13 | Ethical consumerism | Shopping | 1.60× | ||
| 14 | Gaming computer | Technology & Electronics | 1.58× | ||
| 15 | Bodybuilding & Fitness | Sports | 1.58× | ||
| 16 | Charlotte Tilbury | Beauty & Wellness | 1.55× | ||
| 17 | Home Decoration & Design | Home & Garden | 1.54× | ||
| 18 | Otaku | Literature | 1.54× | ||
| 19 | PC game | Games | 1.53× | ||
| 20 | Long Lashes | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.24× | |
| Design Affinity | PREMIUM | 0.99× | |
| Early Adopter Mentality | POWER | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.63× | |
| Travelling | THRILL | 0.88× | |
| Social Media Usage | JOY | 0.91× |
YouTube has an estimated audience of 9,228,761 people in Belgium, concentrated in Hainaut and East Flanders.
48.7% of YouTube fans are female, 51.3% are male, with an average age of 43.5 years.
YouTube fans show strongest brand affinity for Video hosting service (1.62×), Gourmet Foods (1.73×), and Gaming (2.35×) over the country average.
YouTube fans in Belgium are most concentrated in Hainaut (reach ~900K), East Flanders (reach ~900K), and Antwerp (reach ~900K). These three regions account for the largest share of the active audience.
Beyond YouTube itself, the audience over-indexes on Gourmet Foods (1.73×), Gaming (2.35×), Marriage proposal (1.67×), and Ethical consumerism (1.6×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for YouTube. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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