A data profile of the people who buy, follow and care about Garden furniture in Belgium — modelled from more than twelve digital signal sources. Garden furniture has an estimated audience of 1,226,325 people in Belgium.
Garden furniture has an estimated audience of 1,226,325 people in Belgium. 63.5% are female, 36.5% are male, average age 46.0. Top brand affinities: Balcony, Backyard, IKEA, Maisons du Monde, Wood-burning stove.
Top brand affinities include Balcony, Backyard, IKEA, with strongest over-indexing on Balcony (9.99× the country average).
Demographically, the Garden furniture audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Garden furniture fan in Belgium is more female, around 46.0 years old, with strong Patriotism tendencies and a notable affinity for Balcony.
The key figures that characterise the Garden furniture profile in Belgium.
63.5% are female, 36.5% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 46.0 |
| Estimated audience size | 1,226,325 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Garden furniture audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 18.7% |
| United Kingdom | 9.7% |
| China | 6.5% |
The strongest cross-interests of the Garden furniture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wood-burning stove | Home & Garden | 12.91× | ||
| 02 | Terrace garden | Home & Garden | 10.67× | ||
| 03 | Balcony | Home & Garden | 9.99× | ||
| 04 | Backyard | Home & Garden | 7.67× | ||
| 05 | Maisons du Monde | Home & Garden | 6.17× | ||
| 06 | Zara Home | Home & Garden | 5.38× | ||
| 07 | Scandinavian design | Home & Garden | 5.09× | ||
| 08 | Patio | Home & Garden | 4.94× | ||
| 09 | Danish design | Home & Garden | 4.89× | ||
| 10 | JYSK | Home & Garden | 3.54× | ||
| 11 | Home Design | Home & Garden | 3.38× | ||
| 12 | Living room | Home & Garden | 2.70× | ||
| 13 | Bed | Home & Garden | 2.30× | ||
| 14 | De Tijd | News | 2.28× | ||
| 15 | IKEA | Home & Garden | 1.99× | ||
| 16 | De Standaard | News | 1.98× | ||
| 17 | De Morgen | News | 1.89× | ||
| 18 | Home improvement | Home & Garden | 1.75× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.70× | ||
| 20 | Furniture | Home & Garden | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.23× | |
| Travelling | THRILL | 1.22× | |
| Pet Ownership | JOY | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.70× | |
| Design Affinity | PREMIUM | 0.87× | |
| Pet Ownership | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Garden furniture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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