A data profile of the people who buy, follow and care about Do it yourself (DIY) in Belgium — modelled from more than twelve digital signal sources. Do it yourself (DIY) has an estimated audience of 3,634,209 people in Belgium.
Do it yourself (DIY) has an estimated audience of 3,634,209 people in Belgium. 54.6% are female, 45.4% are male, average age 45.8. Top brand affinities: Home improvement, Crafts, Child, Printing, HEMA.
Top brand affinities include Home improvement, Crafts, Child, with strongest over-indexing on Home improvement (2.12× the country average).
Demographically, the Do it yourself (DIY) audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Do it yourself (DIY) fan in Belgium is balanced, around 45.8 years old, with strong Patriotism tendencies and a notable affinity for Home improvement.
The key figures that characterise the Do it yourself (DIY) profile in Belgium.
54.6% are female, 45.4% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 45.8 |
| Estimated audience size | 3,634,209 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Do it yourself (DIY) audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 4.9% |
| France | 4.5% |
The strongest cross-interests of the Do it yourself (DIY) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Scrapbooking | Kids & Family | 3.99× | ||
| 02 | Sewing machine | Home & Garden | 3.88× | ||
| 03 | Home décor products | Home & Garden | 2.92× | ||
| 04 | Danish design | Home & Garden | 2.78× | ||
| 05 | Crochet | Home & Garden | 2.78× | ||
| 06 | Knitting | Home & Garden | 2.41× | ||
| 07 | Organic product | Food & Beverages | 2.39× | ||
| 08 | Local food | Food & Beverages | 2.18× | ||
| 09 | DreamBaby | Kids & Family | 2.17× | ||
| 10 | Home improvement | Home & Garden | 2.12× | ||
| 11 | HEMA | Shopping | 2.00× | ||
| 12 | Healthy diet | Health | 1.98× | ||
| 13 | Zara | Shopping | 1.97× | ||
| 14 | Crafts | Home & Garden | 1.90× | ||
| 15 | Foodie | Food & Beverages | 1.90× | ||
| 16 | Parenting | Kids & Family | 1.80× | ||
| 17 | Printing | Technology & Electronics | 1.69× | ||
| 18 | Child | Kids & Family | 1.55× | ||
| 19 | H&M | Shopping | 1.55× | ||
| 20 | Eating | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.78× | |
| Travelling | THRILL | 1.22× | |
| Design Affinity | PREMIUM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.62× | |
| Pet Ownership | JOY | 0.74× | |
| Design Affinity | PREMIUM | 1.17× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Do it yourself (DIY). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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