A data profile of the people who buy, follow and care about Eating in Belgium — modelled from more than twelve digital signal sources. Eating has an estimated audience of 2,685,583 people in Belgium.
Eating has an estimated audience of 2,685,583 people in Belgium. 61.5% are female, 38.5% are male, average age 44.8. Top brand affinities: Luxembourg, Do it yourself (DIY), Kitchen, Psychology, Desserts.
Top brand affinities include Luxembourg, Do it yourself (DIY), Kitchen, with strongest over-indexing on Luxembourg (1.53× the country average).
Demographically, the Eating audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Mindfulness, Design Affinity.
The typical Eating fan in Belgium is more female, around 44.8 years old, with strong Mindfulness tendencies and a notable affinity for Luxembourg.
The key figures that characterise the Eating profile in Belgium.
61.5% are female, 38.5% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 44.8 |
| Estimated audience size | 2,685,583 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Eating audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.8% |
| Italy | 4.9% |
| Japan | 4.8% |
The strongest cross-interests of the Eating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pizza | Food & Beverages | 2.04× | ||
| 02 | Dinner | Food & Beverages | 1.93× | ||
| 03 | Lodging | Travel & Leisure | 1.83× | ||
| 04 | Desserts | Food & Beverages | 1.79× | ||
| 05 | Local food | Food & Beverages | 1.74× | ||
| 06 | Nutrient | Food & Beverages | 1.71× | ||
| 07 | Kitchen | Home & Garden | 1.62× | ||
| 08 | Take-out | Food & Beverages | 1.62× | ||
| 09 | Meat | Food & Beverages | 1.61× | ||
| 10 | Weddings | Kids & Family | 1.60× | ||
| 11 | Foodie | Food & Beverages | 1.58× | ||
| 12 | Psychology | Business & Career | 1.57× | ||
| 13 | Fnac | Shopping | 1.57× | ||
| 14 | Customer service | Business & Career | 1.56× | ||
| 15 | Luxembourg | Travel & Leisure | 1.53× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.53× | ||
| 17 | Intermarché | Shopping | 1.53× | ||
| 18 | Real property | Home & Garden | 1.51× | ||
| 19 | Organic food | Food & Beverages | 1.50× | ||
| 20 | Drawing | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.34× | |
| Design Affinity | PREMIUM | 1.29× | |
| Convenience Orientation | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.97× | |
| Need for Security | CONSERVATISM | 0.99× | |
| Creativity | OPEN | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Eating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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