A data profile of the people who buy, follow and care about Intermarché in Belgium — modelled from more than twelve digital signal sources. Intermarché has an estimated audience of 1,898,490 people in Belgium.
The average Intermarché fan in Belgium is 44.5 years old, more female, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Liege, Province of Namur.
Top brand affinities include Colruyt (supermarket), Carrefour, Aldi, with strongest over-indexing on Colruyt (supermarket) (1.97× the country average).
Demographically, the Intermarché audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Intermarché fan in Belgium is more female, around 44.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Colruyt (supermarket).
The key figures that characterise the Intermarché profile in Belgium.
68.2% are female, 31.8% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 44.5 |
| Estimated audience size | 1,898,490 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 15% | |
| 40-49 | 21% | |
| 50+ | 36% |
of the worldwide Intermarché audience comes from Belgium.
| Country | Share |
|---|---|
| France | 66.2% |
| Portugal | 13.7% |
| Belgium | 10.0% |
Where the Intermarché audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hainaut | ~500K | 2.55× | |
| 02 | Liege | ~300K | 2.15× | |
| 03 | Province of Namur | ~200K | 1.94× | |
| 04 | Walloon Brabant | ~90K | 1.77× | |
| 05 | Brussels | ~100K | 0.88× | |
| 06 | Luxembourg | ~40K | 0.75× | |
| 07 | Flemish Brabant | ~70K | 0.40× | |
| 08 | Antwerp | ~60K | 0.28× | |
| 09 | West Flanders | ~20K | 0.13× | |
| 10 | Limburg | ~10K | 0.13× | |
| 11 | East Flanders | ~20K | 0.11× |
The strongest cross-interests of the Intermarché audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Auchan | Shopping | 4.91× | ||
| 02 | Boulanger | Shopping | 3.43× | ||
| 03 | Brigitte Bardot | Movies & TV | 2.97× | ||
| 04 | Spar (retailer) | Shopping | 2.67× | ||
| 05 | Hypermarket | Shopping | 2.44× | ||
| 06 | Carrefour | Shopping | 2.40× | ||
| 07 | RTBF | Movies & TV | 2.00× | ||
| 08 | Colruyt (supermarket) | Food & Beverages | 1.97× | ||
| 09 | Brico | Home & Garden | 1.96× | ||
| 10 | Aldi | Shopping | 1.85× | ||
| 11 | Orange | Technology & Electronics | 1.85× | ||
| 12 | Kruidvat | Shopping | 1.78× | ||
| 13 | Le Soir | News | 1.71× | ||
| 14 | Brussels Airlines | Travel & Leisure | 1.66× | ||
| 15 | Colruyt | Shopping | 1.63× | ||
| 16 | Ryanair | Travel & Leisure | 1.60× | ||
| 17 | Lidl | Shopping | 1.58× | ||
| 18 | Eating | Food & Beverages | 1.53× | ||
| 19 | Lotto Sport Italia | Sports | 1.52× | ||
| 20 | Discount stores | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.75× | |
| Sustainability | BALANCE | 1.61× | |
| Pet Ownership | JOY | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.76× | |
| Early Adopter Mentality | POWER | 0.80× | |
| Travelling | THRILL | 0.97× |
Intermarché's target market in Belgium covers an estimated 1,898,490 people, concentrated in Hainaut and Liege.
68.2% of the Intermarché audience are female, 31.8% are male, with an average age of 44.5 years.
Intermarché fans show strongest brand affinity for Colruyt (supermarket) (1.97×), Carrefour (2.4×), and Aldi (1.85×) over the country average.
Intermarché fans in Belgium are most concentrated in Hainaut (reach ~500K), Liege (reach ~300K), and Province of Namur (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Intermarché itself, the audience over-indexes on Carrefour (2.4×), Aldi (1.85×), Kruidvat (1.78×), and Brico (1.96×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Intermarché. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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