Rascasse Audience Intelligence

Ryanair Target Market in Belgium

A data profile of the people who buy, follow and care about Ryanair in Belgium — modelled from more than twelve digital signal sources. Ryanair has an estimated audience of 5,822,764 people in Belgium.

#1among Airline in Belgium#9among Brand in Belgium#2in Travel & Leisure

Ryanair has an estimated audience of 5,822,764 people in Belgium. 55.5% are female, 44.5% are male, average age 45.4. Top brand affinities: Vueling, FlixBus, Airbnb, Brussels Airlines, Cultural heritage.

Top brand affinities include Vueling, FlixBus, Airbnb, with strongest over-indexing on Vueling (14.76× the country average).

Demographically, the Ryanair audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Travelling, Design Affinity.

The typical Ryanair fan in Belgium is more female, around 45.4 years old, with strong Travelling tendencies and a notable affinity for Vueling.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Ryanair profile in Belgium.

Audience size
5.8M
in Belgium
Gender
55.5%♀
44.5% male
Age
45.4
average years
Country rank
#35
Brand in Belgium
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ryanair

55.5% are female, 44.5% are male, average age 45.4.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for Ryanair audience in Belgium
MetricValue
Female55.5%
Male44.5%
Average age45.4
Estimated audience size5,822,764
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Ryanair audience in Belgium
Age bracketShare%
16-198%
20-2916%
30-3917%
40-4924%
50+36%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Ryanair audience comes from Belgium.

Worldwide audience distribution share by country for Ryanair
CountryShare
Italy11.8%
United Kingdom11.7%
Germany11.1%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ryanair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ryanair audience
#·InterestCategoryAffinity×
01Air France–KLMBusiness & Career15.23×
02VuelingTravel & Leisure14.76×
03Air EuropaTravel & Leisure8.25×
04Orient - أورينتNews7.84×
05LycamobileTechnology & Electronics5.50×
06OpodoTravel & Leisure4.91×
07EasyJetTravel & Leisure4.21×
08FlixBusCars & Mobility3.76×
09CscTechnology & Electronics3.64×
10Cultural heritagePolitics & Society3.50×
11BildNews2.90×
12AirlineTravel & Leisure2.30×
13MoroccoTravel & Leisure2.07×
14SkyscannerTravel & Leisure2.03×
15TripAdvisorTravel & Leisure1.91×
16AirbnbTravel & Leisure1.82×
17Brussels AirlinesTravel & Leisure1.80×
18TurkeyTravel & Leisure1.75×
19TUITravel & Leisure1.67×
20LodgingTravel & Leisure1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ryanair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ryanair audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.57×
Design AffinityPREMIUM1.05×
Pet OwnershipJOY1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ryanair audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.99×
Pet OwnershipJOY1.03×
PatriotismCONSERVATISM1.03×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Belgium who actively search for Ryanair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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