A data profile of the people who buy, follow and care about Lodging in Belgium — modelled from more than twelve digital signal sources. Lodging has an estimated audience of 1,443,783 people in Belgium.
Lodging has an estimated audience of 1,443,783 people in Belgium. 61.0% are female, 39.0% are male, average age 46.7. Top brand affinities: Colruyt (supermarket), Ryanair, Refrigerator, Hotels, Grand'Place.
Top brand affinities include Colruyt (supermarket), Ryanair, Refrigerator, with strongest over-indexing on Colruyt (supermarket) (1.84× the country average).
Demographically, the Lodging audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.
The typical Lodging fan in Belgium is more female, around 46.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Colruyt (supermarket).
The key figures that characterise the Lodging profile in Belgium.
61.0% are female, 39.0% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 46.7 |
| Estimated audience size | 1,443,783 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 39% |
of the worldwide Lodging audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.0% |
| United Kingdom | 6.8% |
| Italy | 6.7% |
The strongest cross-interests of the Lodging audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Refrigerator | Home & Garden | 3.90× | ||
| 02 | Ryanair | Travel & Leisure | 2.05× | ||
| 03 | Hotels | Travel & Leisure | 2.05× | ||
| 04 | Kitchen | Home & Garden | 1.96× | ||
| 05 | Brussels Airlines | Travel & Leisure | 1.91× | ||
| 06 | French language | Politics & Society | 1.87× | ||
| 07 | Western Europe | Travel & Leisure | 1.85× | ||
| 08 | Colruyt (supermarket) | Food & Beverages | 1.84× | ||
| 09 | Luxembourg | Travel & Leisure | 1.84× | ||
| 10 | Airbnb | Travel & Leisure | 1.80× | ||
| 11 | Europe | Travel & Leisure | 1.71× | ||
| 12 | Brico | Home & Garden | 1.69× | ||
| 13 | Dutch language | Politics & Society | 1.68× | ||
| 14 | Business | Business & Career | 1.66× | ||
| 15 | Nature | Home & Garden | 1.63× | ||
| 16 | Family | Kids & Family | 1.62× | ||
| 17 | Grand'Place | Shopping | 1.61× | ||
| 18 | Antwerp | Travel & Leisure | 1.61× | ||
| 19 | DreamLand | Food & Beverages | 1.57× | ||
| 20 | Belgium | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.83× | |
| Sustainability | BALANCE | 1.85× | |
| Social Media Usage | JOY | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.72× | |
| Design Affinity | PREMIUM | 0.90× | |
| Pet Ownership | JOY | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Lodging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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