A data profile of the people who buy, follow and care about Dutch language in Belgium — modelled from more than twelve digital signal sources. Dutch language has an estimated audience of 4,552,580 people in Belgium.
Dutch language has an estimated audience of 4,552,580 people in Belgium. 53.8% are female, 46.2% are male, average age 44.9. Top brand affinities: Luxembourg, City of Brussels, Germany, Netherlands, Crossword.
Top brand affinities include Luxembourg, City of Brussels, Germany, with strongest over-indexing on Luxembourg (2.48× the country average).
Demographically, the Dutch language audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Dutch language fan in Belgium is balanced, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Luxembourg.
The key figures that characterise the Dutch language profile in Belgium.
53.8% are female, 46.2% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 44.9 |
| Estimated audience size | 4,552,580 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Dutch language audience comes from Belgium.
| Country | Share |
|---|---|
| Netherlands | 32.9% |
| Belgium | 22.1% |
| United States | 10.1% |
The strongest cross-interests of the Dutch language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crossword | Games | 2.84× | ||
| 02 | Luxembourg | Travel & Leisure | 2.48× | ||
| 03 | City of Brussels | Travel & Leisure | 2.21× | ||
| 04 | Germany | Travel & Leisure | 2.10× | ||
| 05 | Stuttgart | Travel & Leisure | 1.87× | ||
| 06 | Netherlands | Travel & Leisure | 1.70× | ||
| 07 | Lodging | Travel & Leisure | 1.68× | ||
| 08 | Amsterdam | Travel & Leisure | 1.66× | ||
| 09 | Pizza | Food & Beverages | 1.64× | ||
| 10 | Greece | Travel & Leisure | 1.60× | ||
| 11 | Kinepolis | Movies & TV | 1.58× | ||
| 12 | Starter home | Home & Garden | 1.58× | ||
| 13 | Deal of the day | Shopping | 1.58× | ||
| 14 | HEMA | Shopping | 1.56× | ||
| 15 | Dinner | Food & Beverages | 1.56× | ||
| 16 | Volunteering | Politics & Society | 1.56× | ||
| 17 | Bol.com | Shopping | 1.53× | ||
| 18 | Sunweb | Travel & Leisure | 1.53× | ||
| 19 | Nutrient | Food & Beverages | 1.53× | ||
| 20 | Customer service | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.35× | |
| Community Orientation | OPEN | 1.28× | |
| Need for Security | CONSERVATISM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.85× | |
| Quality Awareness | PREMIUM | 0.92× | |
| Social Media Usage | JOY | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Dutch language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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