Dutch language Audience in Germany

Dutch language has an estimated audience of 701,390 people in Germany. 59.3% are female, 40.7% are male, average age 40.6. Top brand affinities: Antwerp, Belgium, Satire, RTL Television, Tagesschau.

Top brand affinities include Antwerp, Belgium, Satire, with strongest over-indexing on Antwerp (49.98× the country average). Demographically, the Dutch language audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Convenience Orientation, Pet Ownership.

Category: Politics & Society · Type: Topic · Subtype: Language

Demographics of Dutch language fans

Demographic split for Dutch language audience in Germany
MetricValue
Female59.3%
Male40.7%
Average age40.6
Estimated audience size701,390

Audience persona

The typical Dutch language fan in Germany is more female, around 40.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Antwerp.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dutch language audience
BrandAffinityCategory
Antwerp49.98×Travel & Leisure
Belgium17.58×Travel & Leisure
Satire8.81×Literature
RTL Television4.68×Movies & TV
Tagesschau2.66×Movies & TV
Allgäu7.56×Travel & Leisure
Luxembourg8.39×Travel & Leisure
German television comedy7.19×Movies & TV
Netherlands4.98×Travel & Leisure
Hannah Arendt11.76×Literature
Borussia Dortmund1.63×Sports
Western Union4.53×Business & Career
Country rap6.29×Music & Radio
River cruise15.52×Travel & Leisure
Real property4.69×Home & Garden
Requiem for a Dream14.18×Movies & TV
Firefox6.15×Internet & Social Media
Lieferando.de2.33×Food & Beverages
Transfermarkt2.66×Sports
Pets1.72×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dutch language audience
TraitClusterScore
Convenience OrientationPREMIUM1.57
Pet OwnershipJOY1.51
Healthy LifestyleBALANCE1.35
SustainabilityBALANCE1.34
Risk AppetiteTHRILL1.32
PatriotismCONSERVATISM1.31

Worldwide distribution

Worldwide audience distribution share by country for Dutch language
CountryShare
Netherlands32.9%
Belgium22.1%
United States10.1%

See Dutch language audiences in other countries

More Language audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dutch language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.