Rascasse Audience Intelligence

Dutch language Audience in Germany

A data profile of the people who buy, follow and care about Dutch language in Germany — modelled from more than twelve digital signal sources. Dutch language has an estimated audience of 701,390 people in Germany.

The average Dutch language fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Netherlands, Antwerp, SSV Jahn Regensburg, with strongest over-indexing on Netherlands (7.55× the country average).

Demographically, the Dutch language audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Risk Appetite, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dutch language fan in Germany is more female, around 40.6 years old, with strong Risk Appetite tendencies and a notable affinity for Netherlands.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dutch language profile in Germany.

Audience size
701K
in Germany
Gender
59.3%
40.7% male
Age
40.6
average years
Country rank
#8842
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dutch language fans

59.3% are female, 40.7% are male, average age 40.6.

Fig. 02

Gender split

59.3%
Female
40.7%
Male
Demographic split for Dutch language audience in Germany
MetricValue
Female59.3%
Male40.7%
Average age40.6
Estimated audience size701,390
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Dutch language audience in Germany
Age bracketShare%
16-1918%
20-2917%
30-3919%
40-4923%
50+23%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Dutch language audience comes from Germany.

Worldwide audience distribution share by country for Dutch language
CountryShare
Netherlands32.9%
Belgium22.1%
United States10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dutch language audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dutch language fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.36×
02Hessen~70K1.34×
03Bremen~7K1.13×
04Hamburg~20K1.05×
05Brandenburg~20K1.02×
06Saarland~9K1.02×
07Bayern~100K0.99×
08Rheinland-Pfalz~30K0.99×
09Thüringen~20K0.97×
10Mecklenburg-Vorpommern~10K0.97×
11Sachsen-Anhalt~20K0.96×
12Baden-Württemberg~90K0.94×
13Sachsen~30K0.94×
14Schleswig-Holstein~20K0.93×
15Nordrhein-Westfalen~100K0.88×
16Niedersachsen~60K0.87×
Fig. 06

Affinity by region

Affinity by region — Dutch language, Germany
0.87×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dutch language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dutch language audience
#·InterestCategoryAffinity×
01AntwerpTravel & Leisure31.32×
02CuraçaoTravel & Leisure24.50×
03SSV Jahn RegensburgSports15.52×
04FC Ingolstadt 04Sports15.52×
05Requiem for a DreamMovies & TV13.38×
06Hannah ArendtLiterature10.49×
07SV Darmstadt 98Sports10.16×
08BelgiumTravel & Leisure9.74×
091. FC MagdeburgSports8.58×
10LuxembourgTravel & Leisure8.47×
11Sky Sport News HDMovies & TV8.27×
12NetherlandsTravel & Leisure7.55×
13MSV DuisburgSports7.16×
14Tour de FranceSports3.48×
15HugendubelShopping2.97×
16RyanairTravel & Leisure2.62×
17Müller (company)Food & Beverages2.55×
18TagesschauMovies & TV2.12×
19NatureHome & Garden2.05×
20FamilyKids & Family1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dutch language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Dutch language audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.91×
IndividualismJOY1.56×
Convenience OrientationPREMIUM1.56×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Dutch language audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.54×
Luxury OrientationPREMIUM0.74×
Social Media UsageJOY0.75×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Dutch language have in Germany?

Dutch language has an estimated audience of 701,390 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Dutch language fans?

59.3% of Dutch language fans are female, 40.7% are male, with an average age of 40.6 years.

03

Which brands do Dutch language fans like most?

Dutch language fans show strongest brand affinity for Netherlands (7.55×), Antwerp (31.32×), and SSV Jahn Regensburg (15.52×) over the country average.

04

Where do Dutch language fans live in Germany?

Dutch language fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Dutch language fans also like?

Beyond Dutch language itself, the audience over-indexes on Antwerp (31.32×), SSV Jahn Regensburg (15.52×), 1. FC Magdeburg (8.58×), and Belgium (9.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dutch language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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