Rascasse Audience Intelligence

Sky Sport News HD Audience in Germany

A data profile of the people who buy, follow and care about Sky Sport News HD in Germany — modelled from more than twelve digital signal sources. Sky Sport News HD has an estimated audience of 1,245,006 people in Germany.

#43among TV Channel in Germany#564in Movies & TV

The average Sky Sport News HD fan in Germany is 37.6 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Christian Eriksen, Ole Gunnar Solskjær, Alexandre Lacazette, with strongest over-indexing on Christian Eriksen (517.5× the country average).

Demographically, the Sky Sport News HD audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sky Sport News HD fan in Germany is more male, around 37.6 years old, with strong Need for Security tendencies and a notable affinity for Christian Eriksen.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sky Sport News HD profile in Germany.

Audience size
1.2M
in Germany
Gender
18.1%♀
81.9% male
Age
37.6
average years
Country rank
#5325
TV Channel in Germany
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Sky Sport News HD

18.1% are female, 81.9% are male, average age 37.6.

Fig. 02

Gender split

18.1%
Female
81.9%
Male
Demographic split for Sky Sport News HD audience in Germany
MetricValue
Female18.1%
Male81.9%
Average age37.6
Estimated audience size1,245,006
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Sky Sport News HD audience in Germany
Age bracketShare%
16-1925%
20-2920%
30-3920%
40-4918%
50+18%
Fig. 04

Worldwide distribution

42.2%

of the worldwide Sky Sport News HD audience comes from Germany.

Worldwide audience distribution share by country for Sky Sport News HD
CountryShare
Germany42.2%
Nigeria23.0%
Uganda6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sky Sport News HD audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sky Sport News HD fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~400K1.91×
02Baden-Württemberg~200K1.41×
03Rheinland-Pfalz~80K1.32×
04Nordrhein-Westfalen~400K1.30×
05Hessen~100K1.30×
06Niedersachsen~100K1.22×
07Thüringen~30K1.02×
08Saarland~20K1.00×
09Schleswig-Holstein~40K0.98×
10Brandenburg~40K0.94×
11Sachsen~50K0.75×
12Hamburg~20K0.73×
13Mecklenburg-Vorpommern~20K0.64×
14Sachsen-Anhalt~20K0.60×
15Berlin~30K0.59×
16Bremen~6K0.59×
Fig. 06

Affinity by region

Affinity by region — Sky Sport News HD, Germany
0.59×1.00×1.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sky Sport News HD audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sky Sport News HD audience
#·InterestCategoryAffinity×
01Christian EriksenSports517.50×
02Ole Gunnar SolskjærSports478.00×
03Alexandre LacazetteSports327.45×
04Blackburn Rovers F.C.Sports67.96×
05voetbalzoneSports52.33×
06Alex FergusonSports40.00×
07Sport BildSports7.42×
08KickerSports6.09×
09FIFA World Cup 2026Sports4.66×
10SportschauSports4.45×
11FC Schalke 04Sports4.15×
12Borussia MönchengladbachSports4.07×
13SV Werder BremenSports3.93×
14TransfermarktSports3.93×
15Borussia DortmundSports3.60×
162. BundesligaSports3.55×
17FC Bayern MunichSports3.10×
18UEFA Champions LeagueSports2.97×
19FIFA World CupSports2.66×
20BundesligaSports2.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sky Sport News HD audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sky Sport News HD audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.11×
Career OrientationPOWER1.05×
Sports ActivityPOWER1.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sky Sport News HD audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.49×
CreativityOPEN0.53×
IndividualismJOY0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sky Sport News HD have in Germany?

Sky Sport News HD has an estimated audience of 1,245,006 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Sky Sport News HD fans?

18.1% of Sky Sport News HD fans are female, 81.9% are male, with an average age of 37.6 years.

03

Which brands do Sky Sport News HD fans like most?

Sky Sport News HD fans show strongest brand affinity for Christian Eriksen (517.5×), Ole Gunnar Solskjær (478×), and Alexandre Lacazette (327.45×) over the country average.

04

Where do Sky Sport News HD fans live in Germany?

Sky Sport News HD fans in Germany are most concentrated in Bayern (reach ~400K), Nordrhein-Westfalen (reach ~400K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sky Sport News HD fans also like?

Beyond Sky Sport News HD itself, the audience over-indexes on Ole Gunnar Solskjær (478×), Alexandre Lacazette (327.45×), Blackburn Rovers F.C. (67.96×), and Sport Bild (7.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Sky Sport News HD audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sky Sport News HD. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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