Sky Sport News HD Audience in Germany
Sky Sport News HD has an estimated audience of 1,156,256 people in Germany. 18.1% are female, 81.9% are male, average age 37.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Ole Gunnar Solskjær, Christian Eriksen, Alexandre Lacazette, Borussia Dortmund, Sport Bild.
The average Sky Sport News HD fan in Germany is 37.6 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Ole Gunnar Solskjær, Christian Eriksen, Alexandre Lacazette, with strongest over-indexing on Ole Gunnar Solskjær (478× the country average). Demographically, the Sky Sport News HD audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of Sky Sport News HD fans
| Metric | Value |
|---|---|
| Female | 18.1% |
| Male | 81.9% |
| Average age | 37.6 |
| Estimated audience size | 1,156,256 |
Audience persona
The typical Sky Sport News HD fan in Germany is more male, around 37.6 years old, with strong Risk Appetite tendencies and a notable affinity for Ole Gunnar Solskjær.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 406,762 | 2.02× |
| Nordrhein-Westfalen | 375,021 | 1.37× |
| Baden-Württemberg | 259,962 | 1.52× |
| Niedersachsen | 155,461 | 1.28× |
| Hessen | 126,432 | 1.32× |
| Rheinland-Pfalz | 84,979 | 1.35× |
| Schleswig-Holstein | 45,357 | 1.01× |
| Sachsen | 40,489 | 0.66× |
| Berlin | 34,287 | 0.61× |
| Brandenburg | 32,653 | 0.84× |
| Thüringen | 27,760 | 0.87× |
| Hamburg | 20,622 | 0.73× |
| Mecklenburg-Vorpommern | 14,639 | 0.61× |
| Saarland | 14,527 | 0.94× |
| Sachsen-Anhalt | 13,002 | 0.4× |
| Bremen | 5,226 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ole Gunnar Solskjær | 478× | Sports |
| Christian Eriksen | 517.5× | Sports |
| Alexandre Lacazette | 327.45× | Sports |
| Borussia Dortmund | 3.6× | Sports |
| Sport Bild | 7.42× | Sports |
| Blackburn Rovers F.C. | 67.96× | Sports |
| voetbalzone | 52.33× | Sports |
| Sportschau | 4.45× | Sports |
| FC Bayern Munich | 3.1× | Sports |
| SV Werder Bremen | 3.93× | Sports |
| Kicker | 6.09× | Sports |
| Transfermarkt | 3.93× | Sports |
| 2. Bundesliga | 3.55× | Sports |
| UEFA Champions League | 2.97× | Sports |
| Bundesliga | 2.44× | Sports |
| FIFA World Cup | 2.66× | Sports |
| FC Schalke 04 | 4.15× | Sports |
| Pay television | 4.89× | Movies & TV |
| Alex Ferguson | 40× | Sports |
| Dynamo Dresden | 3.76× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.5 |
| Patriotism | CONSERVATISM | 1.43 |
| Spirituality | BALANCE | 1.16 |
| Sports Activity | POWER | 1.16 |
| Travelling | THRILL | 1.04 |
| Career Orientation | POWER | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 40.6% |
| Nigeria | 23.8% |
| Uganda | 7.1% |
See Sky Sport News HD audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does Sky Sport News HD have in Germany?
Sky Sport News HD has an estimated audience of 1,156,256 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Sky Sport News HD fans?
18.1% of Sky Sport News HD fans are female, 81.9% are male, with an average age of 37.6 years.
Which brands do Sky Sport News HD fans like most?
Sky Sport News HD fans show strongest brand affinity for Ole Gunnar Solskjær (478×), Christian Eriksen (517.5×), and Alexandre Lacazette (327.45×) over the country average.
Where do Sky Sport News HD fans live in Germany?
Sky Sport News HD fans in Germany are most concentrated in Bayern (reach 406,762), Nordrhein-Westfalen (reach 375,021), and Baden-Württemberg (reach 259,962). These three regions account for the largest share of the active audience.
What other brands do Sky Sport News HD fans also like?
Beyond Sky Sport News HD itself, the audience over-indexes on Christian Eriksen (517.5×), Alexandre Lacazette (327.45×), Borussia Dortmund (3.6×), and Sport Bild (7.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sky Sport News HD. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.