Netherlands Audience in Germany
Netherlands has an estimated audience of 5,629,104 people in Germany. 57.1% are female, 42.9% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Eindhoven, Amsterdam, Videotelephony, Shopping, Design.
The average Netherlands fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Eindhoven, Amsterdam, Videotelephony, with strongest over-indexing on Eindhoven (11.31× the country average). Demographically, the Netherlands audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Design Affinity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Netherlands fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 41.2 |
| Estimated audience size | 5,629,104 |
Audience persona
The typical Netherlands fan in Germany is more female, around 41.2 years old, with strong Design Affinity tendencies and a notable affinity for Eindhoven.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,933,166 | 1.57× |
| Bayern | 868,187 | 0.96× |
| Baden-Württemberg | 790,865 | 1.03× |
| Niedersachsen | 650,185 | 1.19× |
| Hessen | 458,165 | 1.07× |
| Rheinland-Pfalz | 304,815 | 1.08× |
| Sachsen | 261,615 | 0.95× |
| Berlin | 242,642 | 0.96× |
| Schleswig-Holstein | 210,630 | 1.04× |
| Brandenburg | 144,964 | 0.83× |
| Hamburg | 138,603 | 1.09× |
| Thüringen | 111,339 | 0.78× |
| Sachsen-Anhalt | 109,822 | 0.75× |
| Mecklenburg-Vorpommern | 88,522 | 0.82× |
| Saarland | 56,809 | 0.82× |
| Bremen | 50,779 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eindhoven | 11.31× | Travel & Leisure |
| Amsterdam | 6.91× | Travel & Leisure |
| Videotelephony | 5.43× | Technology & Electronics |
| Shopping | 1.66× | Shopping |
| Design | 1.64× | Home & Garden |
| Online shopping | 1.61× | Shopping |
| Beauty | 1.6× | Beauty & Wellness |
| Business | 1.67× | Business & Career |
| Philips | 4.01× | Technology & Electronics |
| Current events | 1.85× | Arts & Culture |
| Europe | 1.76× | Travel & Leisure |
| Cooking | 1.81× | Food & Beverages |
| REWE | 1.91× | Shopping |
| Discount stores | 1.71× | Shopping |
| 1.6× | Internet & Social Media | |
| Fitness and wellness | 1.66× | Sports |
| Physical fitness | 1.66× | Sports |
| North Rhine-Westphalia | 2.24× | Travel & Leisure |
| Family | 1.7× | Kids & Family |
| Aldi | 1.83× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.24 |
| Sports Activity | POWER | 1.14 |
| Healthy Lifestyle | BALANCE | 1.13 |
| Indulgence | JOY | 1.13 |
| DIY Mentality | THRILL | 1.12 |
| Pet Ownership | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Netherlands | 13.1% |
| Germany | 8.4% |
| United States | 7.7% |
See Netherlands audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Netherlands have in Germany?
Netherlands has an estimated audience of 5,629,104 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Netherlands fans?
57.1% of Netherlands fans are female, 42.9% are male, with an average age of 41.2 years.
Which brands do Netherlands fans like most?
Netherlands fans show strongest brand affinity for Eindhoven (11.31×), Amsterdam (6.91×), and Videotelephony (5.43×) over the country average.
Where do Netherlands fans live in Germany?
Netherlands fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,933,166), Bayern (reach 868,187), and Baden-Württemberg (reach 790,865). These three regions account for the largest share of the active audience.
What other brands do Netherlands fans also like?
Beyond Netherlands itself, the audience over-indexes on Amsterdam (6.91×), Videotelephony (5.43×), Shopping (1.66×), and Design (1.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Netherlands. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.