Rascasse Audience Intelligence

Netherlands Audience in Germany

A data profile of the people who buy, follow and care about Netherlands in Germany — modelled from more than twelve digital signal sources. Netherlands has an estimated audience of 5,629,104 people in Germany.

#12among Country in Germany#40among POI in Germany#66in Travel & Leisure

The average Netherlands fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Eindhoven, Amsterdam, dB’s, with strongest over-indexing on Eindhoven (11.31× the country average).

Demographically, the Netherlands audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Price Sensitivity, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Netherlands fan in Germany is more female, around 41.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Eindhoven.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Netherlands profile in Germany.

Audience size
5.6M
in Germany
Gender
57.1%♀
42.9% male
Age
41.2
average years
Country rank
#882
POI in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Netherlands fans

57.1% are female, 42.9% are male, average age 41.2.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Netherlands audience in Germany
MetricValue
Female57.1%
Male42.9%
Average age41.2
Estimated audience size5,629,104
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Netherlands audience in Germany
Age bracketShare%
16-1914%
20-2918%
30-3921%
40-4924%
50+22%
Fig. 04

Worldwide distribution

8.4%

of the worldwide Netherlands audience comes from Germany.

Worldwide audience distribution share by country for Netherlands
CountryShare
Netherlands13.1%
Germany8.4%
United States7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Netherlands audience in Germany is strongest.

Fig. 05

Top regions by affinity

Netherlands fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~2M1.55×
02Niedersachsen~600K1.18×
03Hessen~500K1.11×
04Bremen~50K1.10×
05Rheinland-Pfalz~300K1.08×
06Hamburg~100K1.08×
07Schleswig-Holstein~200K1.02×
08Baden-Württemberg~800K0.99×
09Berlin~200K0.98×
10Bayern~900K0.94×
11Sachsen~300K0.92×
12Mecklenburg-Vorpommern~90K0.85×
13Saarland~60K0.85×
14Brandenburg~100K0.84×
15Thüringen~100K0.82×
16Sachsen-Anhalt~100K0.78×
Fig. 06

Affinity by region

Affinity by region — Netherlands, Germany
0.78×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Netherlands audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Netherlands audience
#·InterestCategoryAffinity×
01EindhovenTravel & Leisure11.31×
02AmsterdamTravel & Leisure6.91×
03VideotelephonyTechnology & Electronics5.43×
04PhilipsTechnology & Electronics4.01×
05North Rhine-WestphaliaTravel & Leisure2.24×
06REWEShopping1.91×
07Current eventsArts & Culture1.85×
08CookingFood & Beverages1.81×
09EuropeTravel & Leisure1.76×
10dB’sMusic & Radio1.71×
11Discount storesShopping1.71×
12FamilyKids & Family1.70×
13BusinessBusiness & Career1.67×
14ShoppingShopping1.66×
15Fitness and wellnessSports1.66×
16Physical fitnessSports1.66×
17DesignHome & Garden1.64×
18Online shoppingShopping1.61×
19BeautyBeauty & Wellness1.60×
20InstagramInternet & Social Media1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Netherlands audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Netherlands audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.61×
Career OrientationPOWER1.50×
Quality AwarenessPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Netherlands audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.99×
Luxury OrientationPREMIUM0.99×
TraditionCONSERVATISM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Netherlands have in Germany?

Netherlands has an estimated audience of 5,629,104 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Netherlands fans?

57.1% of Netherlands fans are female, 42.9% are male, with an average age of 41.2 years.

03

Which brands do Netherlands fans like most?

Netherlands fans show strongest brand affinity for Eindhoven (11.31×), Amsterdam (6.91×), and dB’s (1.71×) over the country average.

04

Where do Netherlands fans live in Germany?

Netherlands fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~900K), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Netherlands fans also like?

Beyond Netherlands itself, the audience over-indexes on Amsterdam (6.91×), dB’s (1.71×), Videotelephony (5.43×), and Shopping (1.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Netherlands audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Netherlands. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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