Rascasse Audience Intelligence

Amsterdam Audience in Germany

A data profile of the people who buy, follow and care about Amsterdam in Germany — modelled from more than twelve digital signal sources. Amsterdam has an estimated audience of 4,258,633 people in Germany.

#18among City in Germany#64among POI in Germany#107in Travel & Leisure

The average Amsterdam fan in Germany is 40.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FRITZ!Box, Algemeen Dagblad, Lingerie, with strongest over-indexing on FRITZ!Box (1.82× the country average).

Demographically, the Amsterdam audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Amsterdam fan in Germany is balanced, around 40.5 years old, with strong Luxury Orientation tendencies and a notable affinity for FRITZ!Box.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Amsterdam profile in Germany.

Audience size
4.3M
in Germany
Gender
54.3%♀
45.7% male
Age
40.5
average years
Country rank
#1357
POI in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Amsterdam fans

54.3% are female, 45.7% are male, average age 40.5.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Amsterdam audience in Germany
MetricValue
Female54.3%
Male45.7%
Average age40.5
Estimated audience size4,258,633
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Amsterdam audience in Germany
Age bracketShare%
16-1916%
20-2919%
30-3922%
40-4923%
50+21%
Fig. 04

Worldwide distribution

7.4%

of the worldwide Amsterdam audience comes from Germany.

Worldwide audience distribution share by country for Amsterdam
CountryShare
Netherlands13.1%
United States10.4%
Germany7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Amsterdam audience in Germany is strongest.

Fig. 05

Top regions by affinity

Amsterdam fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~1.5M1.48×
02Bremen~50K1.25×
03Hamburg~100K1.24×
04Hessen~400K1.22×
05Niedersachsen~500K1.20×
06Rheinland-Pfalz~200K1.13×
07Berlin~200K1.08×
08Baden-Württemberg~600K1.06×
09Bayern~700K0.96×
10Schleswig-Holstein~100K0.94×
11Saarland~40K0.83×
12Sachsen~200K0.76×
13Brandenburg~100K0.75×
14Thüringen~80K0.75×
15Sachsen-Anhalt~80K0.73×
16Mecklenburg-Vorpommern~50K0.66×
Fig. 06

Affinity by region

Affinity by region — Amsterdam, Germany
0.66×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Amsterdam audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Amsterdam audience
#·InterestCategoryAffinity×
01NU.nlNews5.96×
02Algemeen DagbladNews4.05×
03EindhovenTravel & Leisure2.37×
04Albert HeijnShopping2.32×
05IntimissimiFashion & Accessoires1.83×
06FRITZ!BoxTechnology & Electronics1.82×
07OyshoFashion & Accessoires1.81×
08Gina TricotFashion & Accessoires1.76×
09Massimo DuttiShopping1.76×
10Onet.plNews1.75×
11CalzedoniaFashion & Accessoires1.73×
12StradivariusShopping1.72×
13COSShopping1.71×
14Fast fashionFashion & Accessoires1.66×
15OuterwearFashion & Accessoires1.59×
16LingerieFashion & Accessoires1.56×
17PhilipsTechnology & Electronics1.55×
18About YouShopping1.52×
19Child safety seatKids & Family1.52×
20Calvin KleinFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Amsterdam audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Amsterdam audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.10×
Early Adopter MentalityPOWER1.09×
Design AffinityPREMIUM1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Amsterdam audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.82×
IndividualismJOY0.85×
Urban LifestyleOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Amsterdam have in Germany?

Amsterdam has an estimated audience of 4,258,633 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Amsterdam fans?

54.3% of Amsterdam fans are female, 45.7% are male, with an average age of 40.5 years.

03

Which brands do Amsterdam fans like most?

Amsterdam fans show strongest brand affinity for FRITZ!Box (1.82×), Algemeen Dagblad (4.05×), and Lingerie (1.56×) over the country average.

04

Where do Amsterdam fans live in Germany?

Amsterdam fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Amsterdam fans also like?

Beyond Amsterdam itself, the audience over-indexes on Algemeen Dagblad (4.05×), Lingerie (1.56×), About You (1.52×), and COS (1.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Amsterdam audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Amsterdam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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