Amsterdam Audience in Germany
Amsterdam has an estimated audience of 4,258,633 people in Germany. 54.3% are female, 45.7% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: FRITZ!Box, Algemeen Dagblad, Lingerie, About You, COS.
The average Amsterdam fan in Germany is 40.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include FRITZ!Box, Algemeen Dagblad, Lingerie, with strongest over-indexing on FRITZ!Box (1.82× the country average). Demographically, the Amsterdam audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Amsterdam fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 40.5 |
| Estimated audience size | 4,258,633 |
Audience persona
The typical Amsterdam fan in Germany is balanced, around 40.5 years old, with strong Design Affinity tendencies and a notable affinity for FRITZ!Box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,433,720 | 1.54× |
| Bayern | 682,102 | 1× |
| Baden-Württemberg | 636,582 | 1.1× |
| Niedersachsen | 495,932 | 1.2× |
| Hessen | 412,208 | 1.27× |
| Rheinland-Pfalz | 236,545 | 1.11× |
| Berlin | 219,949 | 1.16× |
| Sachsen | 160,581 | 0.77× |
| Schleswig-Holstein | 139,369 | 0.91× |
| Hamburg | 122,607 | 1.27× |
| Brandenburg | 95,281 | 0.72× |
| Sachsen-Anhalt | 77,385 | 0.7× |
| Thüringen | 75,124 | 0.69× |
| Mecklenburg-Vorpommern | 49,698 | 0.61× |
| Bremen | 43,323 | 1.19× |
| Saarland | 40,079 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FRITZ!Box | 1.82× | Technology & Electronics |
| Algemeen Dagblad | 4.05× | News |
| Lingerie | 1.56× | Fashion & Accessoires |
| About You | 1.52× | Shopping |
| COS | 1.71× | Shopping |
| Intimissimi | 1.83× | Fashion & Accessoires |
| Philips | 1.55× | Technology & Electronics |
| Eindhoven | 2.37× | Travel & Leisure |
| Stradivarius | 1.72× | Shopping |
| Fast fashion | 1.66× | Fashion & Accessoires |
| Calvin Klein | 1.51× | Fashion & Accessoires |
| Albert Heijn | 2.32× | Shopping |
| Child safety seat | 1.52× | Kids & Family |
| Gina Tricot | 1.76× | Fashion & Accessoires |
| NU.nl | 5.96× | News |
| Outerwear | 1.59× | Fashion & Accessoires |
| Oysho | 1.81× | Fashion & Accessoires |
| Calzedonia | 1.73× | Fashion & Accessoires |
| Onet.pl | 1.75× | News |
| Scotch and Soda (clothing) | 3.05× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.6 |
| Sustainability | BALANCE | 1.37 |
| Sports Activity | POWER | 1.32 |
| Early Adopter Mentality | POWER | 1.27 |
| DIY Mentality | THRILL | 1.26 |
| Creativity | OPEN | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Netherlands | 13.1% |
| United States | 10.4% |
| Germany | 7.4% |
See Amsterdam audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Amsterdam have in Germany?
Amsterdam has an estimated audience of 4,258,633 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Amsterdam fans?
54.3% of Amsterdam fans are female, 45.7% are male, with an average age of 40.5 years.
Which brands do Amsterdam fans like most?
Amsterdam fans show strongest brand affinity for FRITZ!Box (1.82×), Algemeen Dagblad (4.05×), and Lingerie (1.56×) over the country average.
Where do Amsterdam fans live in Germany?
Amsterdam fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,433,720), Bayern (reach 682,102), and Baden-Württemberg (reach 636,582). These three regions account for the largest share of the active audience.
What other brands do Amsterdam fans also like?
Beyond Amsterdam itself, the audience over-indexes on Algemeen Dagblad (4.05×), Lingerie (1.56×), About You (1.52×), and COS (1.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Amsterdam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.