A data profile of the people who buy, follow and care about Amsterdam in France — modelled from more than twelve digital signal sources. Amsterdam has an estimated audience of 2,311,717 people in France.
The average Amsterdam fan in France is 41.5 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes.
Top brand affinities include Food, Sports, Boursorama, with strongest over-indexing on Food (1.76× the country average).
Demographically, the Amsterdam audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Quality Awareness, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Amsterdam fan in France is balanced, around 41.5 years old, with strong Quality Awareness tendencies and a notable affinity for Food.
The key figures that characterise the Amsterdam profile in France.
49.8% are female, 50.2% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 41.5 |
| Estimated audience size | 2,311,717 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Amsterdam audience comes from France.
| Country | Share |
|---|---|
| Netherlands | 13.1% |
| United States | 10.4% |
| Germany | 7.4% |
Where the Amsterdam audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~600K | 1.53× | |
| 02 | Hauts-de-France | ~300K | 1.41× | |
| 03 | Grand Est | ~200K | 1.23× | |
| 04 | Auvergne-Rhône-Alpes | ~300K | 1.05× | |
| 05 | Normandy | ~100K | 0.99× | |
| 06 | Pays de la Loire | ~100K | 0.96× | |
| 07 | Provence-Alpes-Côte d'Azur | ~200K | 0.95× | |
| 08 | Brittany | ~100K | 0.87× | |
| 09 | Nouvelle-Aquitaine | ~200K | 0.86× | |
| 10 | Occitanie | ~200K | 0.86× | |
| 11 | Centre-Val de Loire | ~70K | 0.85× | |
| 12 | Bourgogne-Franche-Comté | ~80K | 0.84× | |
| 13 | Corsica | ~8K | 0.66× |
The strongest cross-interests of the Amsterdam audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eindhoven | Travel & Leisure | 6.64× | ||
| 02 | Bonobo (musician) | Music & Radio | 3.04× | ||
| 03 | Western Union | Business & Career | 2.60× | ||
| 04 | Oscaro | Cars & Mobility | 2.34× | ||
| 05 | Mappy | Internet & Social Media | 2.20× | ||
| 06 | EasyJet | Travel & Leisure | 2.19× | ||
| 07 | SNCF | Cars & Mobility | 2.04× | ||
| 08 | Bouygues Telecom | Technology & Electronics | 1.95× | ||
| 09 | WeTransfer | Internet & Social Media | 1.80× | ||
| 10 | Boursorama | Business & Career | 1.79× | ||
| 11 | Food | Food & Beverages | 1.76× | ||
| 12 | transavia | Travel & Leisure | 1.73× | ||
| 13 | SFR | Technology & Electronics | 1.71× | ||
| 14 | Conforama | Home & Garden | 1.70× | ||
| 15 | Orange | Technology & Electronics | 1.69× | ||
| 16 | Fnac | Shopping | 1.64× | ||
| 17 | La Banque postale | Business & Career | 1.62× | ||
| 18 | Sports | Sports | 1.57× | ||
| 19 | IKEA | Home & Garden | 1.51× | ||
| 20 | Air France | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.19× | |
| Need for Security | CONSERVATISM | 1.43× | |
| Healthy Lifestyle | BALANCE | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.85× | |
| Mindfulness | BALANCE | 0.89× | |
| Risk Appetite | THRILL | 0.93× |
Amsterdam has an estimated audience of 2,311,717 people in France, concentrated in Île-de-France and Hauts-de-France.
49.8% of Amsterdam fans are female, 50.2% are male, with an average age of 41.5 years.
Amsterdam fans show strongest brand affinity for Food (1.76×), Sports (1.57×), and Boursorama (1.79×) over the country average.
Amsterdam fans in France are most concentrated in Île-de-France (reach ~600K), Hauts-de-France (reach ~300K), and Auvergne-Rhône-Alpes (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Amsterdam itself, the audience over-indexes on Sports (1.57×), Boursorama (1.79×), Oscaro (2.34×), and EasyJet (2.19×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Amsterdam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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