A data profile of the people who buy, follow and care about Amsterdam in Spain — modelled from more than twelve digital signal sources. Amsterdam has an estimated audience of 2,226,529 people in Spain.
The average Amsterdam fan in Spain is 45.0 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Algemeen Dagblad, Wallapop, Investor, with strongest over-indexing on Algemeen Dagblad (9.68× the country average).
Demographically, the Amsterdam audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Amsterdam fan in Spain is balanced, around 45.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Algemeen Dagblad.
The key figures that characterise the Amsterdam profile in Spain.
54.6% are female, 45.4% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 45.0 |
| Estimated audience size | 2,226,529 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 30% | |
| 50+ | 28% |
of the worldwide Amsterdam audience comes from Spain.
| Country | Share |
|---|---|
| Netherlands | 13.1% |
| United States | 10.4% |
| Germany | 7.4% |
Where the Amsterdam audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~600K | 1.38× | |
| 02 | Community of Madrid | ~400K | 1.19× | |
| 03 | Comunidad Valenciana | ~300K | 1.18× | |
| 04 | Basque Autonomous Country | ~100K | 1.14× | |
| 05 | Andalusia | ~500K | 1.11× | |
| 06 | Balearic Islands | ~70K | 1.11× | |
| 07 | Castile and León | ~90K | 0.97× | |
| 08 | Castilla-La Mancha | ~90K | 0.96× | |
| 09 | Principality of Asturias | ~50K | 0.96× | |
| 10 | Canary Islands | ~100K | 0.95× | |
| 11 | Aragon | ~60K | 0.94× | |
| 12 | Galicia | ~100K | 0.93× | |
| 13 | Region of Murcia | ~70K | 0.92× | |
| 14 | Extremadura | ~40K | 0.87× | |
| 15 | Navarre | ~20K | 0.87× | |
| 16 | La Rioja | ~10K | 0.82× | |
| 17 | Cantabria | ~20K | 0.79× |
The strongest cross-interests of the Amsterdam audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Algemeen Dagblad | News | 9.68× | ||
| 02 | Eindhoven | Travel & Leisure | 7.17× | ||
| 03 | Investor | Business & Career | 5.58× | ||
| 04 | Wallapop | Shopping | 3.52× | ||
| 05 | William Hill (bookmaker) | Games | 2.87× | ||
| 06 | Tire | Cars & Mobility | 2.69× | ||
| 07 | La Caixa | Business & Career | 2.68× | ||
| 08 | Orange | Technology & Electronics | 2.65× | ||
| 09 | Vodafone | Technology & Electronics | 2.46× | ||
| 10 | Renault | Cars & Mobility | 2.35× | ||
| 11 | Motorcycling | Cars & Mobility | 2.27× | ||
| 12 | IBEX 35 | Business & Career | 2.10× | ||
| 13 | Insurance | Business & Career | 2.01× | ||
| 14 | Motor vehicle | Cars & Mobility | 1.96× | ||
| 15 | Telecommunication | Technology & Electronics | 1.76× | ||
| 16 | Sabadell | Business & Career | 1.67× | ||
| 17 | SUVs | Cars & Mobility | 1.66× | ||
| 18 | El Mundo Deportivo (newspaper) | News | 1.61× | ||
| 19 | Iberia (airline) | Travel & Leisure | 1.56× | ||
| 20 | UEFA Champions League | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.34× | |
| Need for Security | CONSERVATISM | 1.34× | |
| Patriotism | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.91× | |
| Sustainability | BALANCE | 0.99× | |
| Pet Ownership | JOY | 1.01× |
Amsterdam has an estimated audience of 2,226,529 people in Spain, concentrated in Catalonia and Andalusia.
54.6% of Amsterdam fans are female, 45.4% are male, with an average age of 45.0 years.
Amsterdam fans show strongest brand affinity for Algemeen Dagblad (9.68×), Wallapop (3.52×), and Investor (5.58×) over the country average.
Amsterdam fans in Spain are most concentrated in Catalonia (reach ~600K), Andalusia (reach ~500K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Amsterdam itself, the audience over-indexes on Wallapop (3.52×), Investor (5.58×), La Caixa (2.68×), and IBEX 35 (2.1×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Amsterdam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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